Direct Hit: Direct Marketing with a Winning Edge

Direct Hit: Direct Marketing with a Winning Edge

by Merlin Stone, Alison Bond, Derek Davies
     
 

The start-to-finish guide to winning direct marketing campaigns!

  • Proven techniques for planning an effective campaign.
  • Monitoring your campaign's effectiveness and efficiency — and improving your response rates.
  • Building your customer database: your organization's most valuable resource.

Direct marketing

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Overview

The start-to-finish guide to winning direct marketing campaigns!

  • Proven techniques for planning an effective campaign.
  • Monitoring your campaign's effectiveness and efficiency — and improving your response rates.
  • Building your customer database: your organization's most valuable resource.

Direct marketing is your #1 tool for communicating with customers, receiving invaluable, rapid feedback, and developing long-term loyalty — if you use it properly. In Direct Hit, three leading direct marketing specialists show you how. It's a no-nonsense, practical toolkit that will help you build and implement successful campaigns — every step of the way.

Direct Hit offers expert advice and proven techniques for planning effective direct marketing campaigns; monitoring effectiveness and efficiency; improving response rates; and integrating your direct marketing campaigns with the rest of your marketing activities. Discover how to identify goals, leverage the crucial marketing and product information you receive, build a valuable customer database, and much more. For every manager, executive, or business owner with marketing responsibilities.

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Product Details

ISBN-13:
9780273616894
Publisher:
Financial Times/Prentice Hall Books
Publication date:
10/01/1995
Series:
Pitman Marketing Series
Pages:
320
Product dimensions:
6.77(w) x 9.62(h) x 1.04(d)

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