Direct Mail in the Digital Age

Direct Mail in the Digital Age

by Lin Grensing-Pophal
     
 

Direct Mail in the Digital Age shows that in the digital age, direct mail might be the perfect tool for small-business owners to capture their customers' attention. The saturation of email and digital marketing means that small-businesses must create integrated marketing plans which include direct mail. The author shows them how to compare direct mail to other… See more details below

Overview

Direct Mail in the Digital Age shows that in the digital age, direct mail might be the perfect tool for small-business owners to capture their customers' attention. The saturation of email and digital marketing means that small-businesses must create integrated marketing plans which include direct mail. The author shows them how to compare direct mail to other marketing possibilities, and plan cost-effective direct mail strategy which will pack a punch into their marketing campaigns.

Product Details

ISBN-13:
9781770400719
Publisher:
Self-Counsel Press, Inc.
Publication date:
05/16/2011
Edition description:
1st Edition
Pages:
168
Product dimensions:
6.16(w) x 9.15(h) x 0.37(d)

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