Direct Marketing and the Law: What Managers Need to Know

Direct Marketing and the Law: What Managers Need to Know

by Arthur Winston, Jonah Gitlitz
     
 

The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

Overview

The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

Product Details

ISBN-13:
9780471519935
Publisher:
Wiley
Publication date:
04/01/1993
Pages:
320
Product dimensions:
6.40(w) x 9.32(h) x 1.25(d)

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