Direct Marketing Guide to Canada

Direct Marketing Guide to Canada

by William A. Delphos
     
 

Walks you through the direct marketing process. References hundreds of next-step resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, & shipping the product; & accounting & legal issues. Extensive information on U.S.…  See more details below

Overview

Walks you through the direct marketing process. References hundreds of next-step resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, & shipping the product; & accounting & legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!

Product Details

ISBN-13:
9780788123610
Publisher:
DIANE Publishing Company
Publication date:
10/28/1995
Pages:
180

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