Direct Marketing Guide to Canadaby William A. Delphos
Walks you through the direct marketing process. References hundreds of next-step resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, & shipping the product; & accounting & legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!
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