The Direct Option / Edition 1

The Direct Option / Edition 1

by Richard C. Bartlett
     
 

ISBN-10: 0890965846

ISBN-13: 9780890965849

Pub. Date: 01/01/1994

Publisher: Texas A&M University Press

Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. The beauty of direct…  See more details below

Overview

Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success. This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained.

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Product Details

ISBN-13:
9780890965849
Publisher:
Texas A&M University Press
Publication date:
01/01/1994
Edition description:
First Edition
Pages:
304
Product dimensions:
6.01(w) x 8.98(h) x 0.77(d)

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Table of Contents

Foreword
Preface
Acknowledgments
Introduction
1Choosing the Direct Option: The Benefits and Rewards3
2Is the Direct Option for You?28
3Evaluating Direct-Selling Organizations50
4Examining Your Motivation69
5Building Your Business80
6Managing Your Time96
7Managing Your Business109
8Marketing Your Career127
9You Can Lead142
10It's where You Finish155
11The Winning Team: Profiles of Successful Direct-Selling Organizations162
12Going Global: The International Direct Option233
App. A. Direct Selling Association235
App. B. A Profile of Direct Salespeople257
Suggested Reading267

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