First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Journal of the American Medical AssociationThis book does an admirable job of (1) exploring individual attitudes toward health care and information about health care, (2) clarifying the extent of diversity and similarity between white and African Americans, and (3) discovering how health messages can be effectively communicated to African Americans. Accordingly, the publication is an important one.
BooknewsAnalyzes Black and White Americans' attitudes toward the health care system and sources of health information in an attempt to determine how health messages can be more effectively transmitted to African Americans, especially those living in cities. After an overview of the scope of health care discrepancy between Blacks and Whites and a review of relevant communication theories, chapters look at media habits of African Americans and report on data collected in Missouri and Louisiana using Q methodology. Annotation c. by Book News, Inc., Portland, Or.
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