Directing Health Messages Toward African Americans: Attitudes Toward Health Care and the Mass Media by Judith L. Sychev, Hardcover | Barnes & Noble
Directing Health Messages Toward African Americans: Attitudes Toward Health Care and the Mass Media

Directing Health Messages Toward African Americans: Attitudes Toward Health Care and the Mass Media

by Judith L. Sychev
     
 

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Overview

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Editorial Reviews

Journal of the American Medical Association
This book does an admirable job of (1) exploring individual attitudes toward health care and information about health care, (2) clarifying the extent of diversity and similarity between white and African Americans, and (3) discovering how health messages can be effectively communicated to African Americans. Accordingly, the publication is an important one.
Booknews
Analyzes Black and White Americans' attitudes toward the health care system and sources of health information in an attempt to determine how health messages can be more effectively transmitted to African Americans, especially those living in cities. After an overview of the scope of health care discrepancy between Blacks and Whites and a review of relevant communication theories, chapters look at media habits of African Americans and report on data collected in Missouri and Louisiana using Q methodology. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780815330516
Publisher:
Taylor & Francis
Publication date:
12/28/1997
Series:
Health Care Policy in the United States Series
Pages:
304
Product dimensions:
8.00(w) x 10.00(h) x 2.00(d)

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