Directory of Mail Order Catalogs

Directory of Mail Order Catalogs

by Richard Gottlieb
     
 

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Guide to Reference Books cites this annual reference to the catalog industry--an industry that the National Mail Order Association predicts will continue to grow. The Internet does not seem to be replacing print catalogs; instead, companies are finding advantages to having both print catalogs and websites. Close to 13,000 entries (exclusively catalogs offered…  See more details below

Overview

Guide to Reference Books cites this annual reference to the catalog industry--an industry that the National Mail Order Association predicts will continue to grow. The Internet does not seem to be replacing print catalogs; instead, companies are finding advantages to having both print catalogs and websites. Close to 13,000 entries (exclusively catalogs offered in print) are arranged in 43 sections covering all manner of consumer goods. Each listing provides basic contact info as well as company data (size, types of products, number of pages in the catalog, and frequency of mailing). Also included are printing and binding methods, annual sales, average order size, and names of key executives. Indexing is by catalog, geographic location, product, and website. Annotation ©2004 Book News, Inc., Portland, OR

Editorial Reviews

Booknews
A comprehensive guide to catalog companies that sell their products directly to consumers. This edition adds 1,500 new entries (for a total of 7,001) and deletes about a thousand entries. There is a core of about 2,500 mid-to-large size businesses in the industry, but over half of the catalogers listed are small businesses with 1-4 employees. Entries contain such information as telecommunications numbers, product description, company history, catalog circulation, credit cards accepted, employee size, and sales volume. About 15% of the entries include information on average order size. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781592370276
Publisher:
Grey House Publishing
Publication date:
01/28/2004
Pages:
1
Product dimensions:
8.50(w) x 10.98(h) x 2.47(d)

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