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Dirty Tricks: British Airways' Secret War Against Virgin Atlantic
     

Dirty Tricks: British Airways' Secret War Against Virgin Atlantic

by Martyn Gregory
 

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Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning

Overview

Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.

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"if competitve big business is really like this, who needs to invent thrillers?"


Product Details

ISBN-13:
9780753542590
Publisher:
Ebury Publishing
Publication date:
07/28/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
568
File size:
626 KB

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