Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity


"As economies and world markets continue to change, businessesare constantly being pulled into cost cutting, automation, and riskmanagement. Although these are important elements of businesssuccess, we can't lose sight of the driving force of prosperity,the reason that any company exists in the first place, the sourceof both business and human fulfillment: creativity."—From theIntroduction

In Disciplined Dreaming, business innovator and jazz musicianJosh Linkner shows exactly how you can create profitable new ...

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"As economies and world markets continue to change, businessesare constantly being pulled into cost cutting, automation, and riskmanagement. Although these are important elements of businesssuccess, we can't lose sight of the driving force of prosperity,the reason that any company exists in the first place, the sourceof both business and human fulfillment: creativity."—From theIntroduction

In Disciplined Dreaming, business innovator and jazz musicianJosh Linkner shows exactly how you can create profitable new ideas,empower employees to flex their creative muscles, and tap into thepower of creativity to sustain a competitive advantage over thelong haul. Drawing on interviews with hundreds of successful CEOs,entrepreneurs, and artists, Linkner distills exactly how creativitycan be encouraged, as well as its impact on the bottom line.

Disciplined Dreaming outlines a proven, easy-to-apply 5-stepprocess—Ask, Prepare, Discover, Ignite, and Launch—thatwill help you and your team develop your creativity chops. Throughillustrative stories, real-world examples, and fun yet practicalexercises, Linkner shows leaders and team builders how to becomeimmediately more effective in discovering new routes to profitablesolutions.

Designed to be flexible, Disciplined Dreaming clearlydemonstrates how creativity can be used for everything frominnovative, game-shifting breakthroughs to incremental advances anddaily improvements to business processes. With DisciplinedDreaming, even the most resistant corporate bureaucracies cancultivate creativity and become more competitive in today'sshifting marketplace.

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Editorial Reviews

From the Publisher
#4 New York Times Best Seller (Advice, How-To andMiscellaneous)
#8 New York Times Best Seller (HardcoverBusiness)
#2 Wall Street Journal Best Seller (HardcoverBusiness)
#9 Wall Street Journal Best Seller (HardcoverNonfiction)
#9 Washington Post Best Seller (HardcoverNonfiction)
#1 USA Today Best Seller (Money)
#10 Entertainment Weekly Best Seller (HardcoverNonfiction)
#10 Publishers Weekly Bestseller (HardcoverNonfiction)

“In today’s fiercely competitive global marketplacethe most important resource any business has is the creativethinking of its people. In Disciplined Dreaming, JoshLinkner lays out a road map that will guide individuals, teams, andcompanies to higher levels of creativity. It is a journey that willlead to better ideas and breakthrough thinkingandthose who take it will also have a lot of fun along theway.”
Bill Ford, executive chairman, Ford MotorCompany

“The creativity gap is real and it’s getting worse.Josh Linkner challenges you to become a disruptive force forchange, and I hope you will.”
—Seth Godin, author, Linchpin and PurpleCow

“Josh Linkner is a tremendous business leader who hasestablished a successful and sustainable company, as well as aculture that nurtures employees to help them maximize theirpotential.”
—Hon. Jennifer M. Granholm, governor, State ofMichigan

“At Zappos, one of our core values is to be adventurous,creative, and open-minded. Disciplined Dreaming can helpspark your creative potential.”
—Tony Hsieh, CEO, Zappos.com and author, DeliveringHappiness

“The world has changed dramatically, and we have nowentered a new era of creativity. Disciplined Dreaming is aroadmap to new ideas, and helps business leaders at all levelsunleash their creativity in order to reach their full potential.This important and thoughtful book is a must-read to compete in thenext era of business, and life.”
—Charlene Li, founder, Altimiter Group and author,Groundswell and Open Leadership

“There’s a lot business people can learn from jazzmusicians. The days of managing by musical score aregone—today, victory goes to the improviser. If you are nottinkering with your business every day, sooner or later the marketswill begin to tinker with you—and it won’t be pleasant.Disciplined Dreaming helps you avoid these pitfalls andprovides a systematic approach to becoming that winningimproviser.”
—Keith McFarland, #1 best-selling author, TheBreakthrough Company and Bounce

“It is often said there are dreamers and there are doers.Never before has someone connected the dots and clarified the pathbetween ‘dreaming’ and ‘doing’ like JoshLinkner has in Disciplined Dreaming. This is a must-read forthe innovators and creators who want to cross over to the executionside and make their dreams come to life.”
Dan Gilbert, chairman and founder, Quicken Loans, andmajority owner, Cleveland Cavaliers

“Creativity fuels the growth engine that drives results.Disciplined Dreaming gives us a practical and inspirationalroadmap to move us from incremental improvements to radicalbreakthroughs. Josh Linkner has successfully built some of the mostcreative companies in the world and shows us the way.”
—Jeff DeGraff, professor, Ross School of Business,University of Michigan and author, Leading Innovation andCreativity at Work

“Now all those days I spent dreaming can be put to gooduse. Disciplined Dreaming helps you harness your creativity.Well worth your time.”
—Keith Crain, chairman and CEO, CrainCommunications

“In Disciplined Dreaming, Josh Linkner offers aguide for encouraging and protecting creativity as one of the fewsustainable advantages in a relentlessly competitive environment. Iwould recommend it highly for the leaders and advisors to any highgrowth organization.”
—Victor E. Parker, managing director, Spectrum EquityInvestors

Library Journal
Linkner, founder and CEO of ePrize, one of the top online interactive promotions companies, outlines why businesses need to stay creative to stay competitive. After noticing that businesses have work flows and systems in place for almost every aspect of corporate behavior except creativity, Linkner designed a five-step process to manage innovation as part of daily, monthly, and annual goals. While the individual steps focus on keeping employees alert and responsive to new ideas, the fundamentals of the process mirror established project-management theory. The book provides checklists and questionnaires that spur readers through the process, as well as dozens of examples that highlight the effectiveness of creativity in the workplace. VERDICT One of the few books that outline a method for incorporating creativity within standard operating procedures, this will appeal to general business readers as it provides a straightforward plan for boosting innovation.—John Rodzvilla, Emerson Coll., Boston
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Product Details

  • ISBN-13: 9780470922224
  • Publisher: Wiley
  • Publication date: 2/22/2011
  • Edition number: 1
  • Pages: 256
  • Sales rank: 309,477
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.
For more information, please visit www.joshlinkner.com

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Table of Contents

Preface ix

Introduction 1

1 The Case for Creativity 7

2 Disciplined Dreaming: Your System for Creativity 19


3 Defining the Creativity Challenge 41

4 Driving Curiosity and Awareness 59

STEP TWO Prepare

5 Gaining the Keys to a Creative Mind and Culture 81

6 Preparing Your Environment to Promote Creative Passion 109


7 Discovering the Ways of Creativity 125


8 Generating Creative Sparks 143

9 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques 163


10 Bringing Your Ideas to Life: The Launch 185

Epilogue: The Power of One 205

Appendix A: The Top Six Creativity Myths (and Truths) 207

Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity 211

Notes 213

Acknowledgments 219

About the Author 221

Index 223

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Sort by: Showing all of 4 Customer Reviews
  • Posted August 5, 2011

    more from this reviewer

    Useful and entertaining guide to increasing creativity

    While venture capitalist Josh Linkner neither introduces new theories about what constitutes creativity nor makes any new arguments about why it is important, he does provide a clear, methodical guide to developing it. The result is a highly useful and often entertaining manual on this elusive subject. getAbstract recommends this book to readers looking to enhance their creativity - especially those working in or managing innovation: designers, product development teams and marketers.

    1 out of 1 people found this review helpful.

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    Posted June 19, 2011

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    Posted February 21, 2011

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    Posted February 22, 2011

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