The Discourse of Advertising [NOOK Book]

Overview

"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them." "This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed
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The Discourse of Advertising

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NOOK Book (eBook)
$39.95
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Overview

"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them." "This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter." This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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Product Details

  • ISBN-13: 9780203978153
  • Publisher: Taylor & Francis
  • Publication date: 11/26/1992
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 5 MB

Table of Contents

List of illustrations
Acknowledgements
1 Introduction: the genre of the advertisement 1
Pt. I Materials 25
2 Substance and surroundings 27
3 Pictures, music, speech and writing 42
4 Language and paralanguage 64
Pt. II Text 99
5 Words and phrases 101
6 Prosody, parallelism, poetry 125
7 Connected text 149
Pt. III People 169
8 Narrative voices 171
9 Ways of hearing 201
10 Conclusion: the genre of the advertisement 219
Notes 238
Bibliography 242
Index 250
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