The Discourse of Advertising / Edition 2

The Discourse of Advertising / Edition 2

by Guy Cook, Cook Guy
     
 

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ISBN-10: 0415234557

ISBN-13: 9780415234559

Pub. Date: 07/28/2001

Publisher: Taylor & Francis

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication.

Overview

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Product Details

ISBN-13:
9780415234559
Publisher:
Taylor & Francis
Publication date:
07/28/2001
Series:
Interface Series
Edition description:
New Edition
Pages:
272
Product dimensions:
6.10(w) x 9.20(h) x 0.70(d)

Table of Contents

Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement

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