The Discourse of Advertising / Edition 2

The Discourse of Advertising / Edition 2

by Guy Cook, Cook Guy
     
 

ISBN-10: 0415234557

ISBN-13: 9780415234559

Pub. Date: 07/28/2001

Publisher: Taylor & Francis

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication.…  See more details below

Overview

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Product Details

ISBN-13:
9780415234559
Publisher:
Taylor & Francis
Publication date:
07/28/2001
Series:
Interface Series
Edition description:
New Edition
Pages:
272
Product dimensions:
6.10(w) x 9.20(h) x 0.70(d)

Table of Contents

List of illustrations
Acknowledgements
1Introduction: the genre of the advertisement1
Pt. IMaterials25
2Substance and surroundings27
3Pictures, music, speech and writing42
4Language and paralanguage64
Pt. IIText99
5Words and phrases101
6Prosody, parallelism, poetry125
7Connected text149
Pt. IIIPeople169
8Narrative voices171
9Ways of hearing201
10Conclusion: the genre of the advertisement219
Notes238
Bibliography242
Index250

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