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From the Publisher"As anyone involved in finance has observed, the decade starting in 2000 has had 2 bear markets: 2000-2002 and now 2008-? The S&P 500 has had a negative return in the last 10 years that looks like it will break the 1929-1938 10 years [0.89%]! A book on "short selling" is a necessity — not an option — if you want to maintain your capital. This book is an excellent description of the how to profit from shorting."
—Victor Sperandeo, CEO of Alpha Financial Technologies, and author of Trader Vic on Commodities
"In today's macro-driven environment, Ron provides a roadmap for investors to embrace macro factors in their investment decisions. Ron's entertaining stories make complex concepts understandable and help investors protect their downside. This is an insightful read about the pitfalls of not having a global macro viewpoint and the need to stick to a basic set of "Iron Law" investing rules to keep out of trouble."
—Mark Argento, Senior Equity Analyst, Craig-Hallum Capital Group, LLC
"Ron navigates the dangerous waters of today’s markets and proves that he is much more profit than prophet, laying out a short side strategy that enables investors to surf volatility and come out a winner. Ron bares it all, and not just the glorious winners but the painful losers as well, using each to masterfully illustrate key principles. Like case studies, these investment stories put flesh on the cold hard axioms and make Ron’s strategy come to life. This book is a pleasure to read."
—Bob Scott, MBA, investor and fellow student of the "School of Hard Knocks"
"I was privileged to read an early copy of this book prior to the financial meltdown in the markets. As the news headlines in the weeks that followed began to echo Ron's predictions seemingly play-by-play, I found the book to be almost chillingly clairvoyant in its timeliness, scope, and accuracy. It’s clear, concise, and entertaining—a must read for today’s "average Joe" investor."
—Tom Burchill, author and "average Joe" investor