Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Pub. Date: 8/26/2011 Publisher: McGraw-Hill Companies, The

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Overview

Ride your personal brand to the highest level in your field!

”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”
—DONNY DEUTSCH, television host and Chairman, Deutsch Inc.

“Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.”
—ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible

“I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.”
—JONATHAN RECKFORD, CEO, Habitat for Humanity International

“Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.”
—MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization

“Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.”
—ANDREW SOBEL, author of All for One and Clients for Life

About the Book

Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.

What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.

Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.

No two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:

Connect with key audiences
Elevate your leader profile
Attract and retain the best talent
Create business opportunities
Shape a high-performance culture
Drive long-term value within your company

It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it.

You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.

Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. President and CEO of Bates Communications, she helps leaders get business results through better communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more about the author at www.bates-communications.com.

Editorial Reviews

Library Journal

Are you doing everything possible to brand yourself as a successful CEO does? Executive coach Bates (Speak Like a CEO) encourages readers to know and tell their stories, leverage their activities for maximum efficiency and visibility, surround themselves with a strong team, and utilize social media effectively. In example-heavy chapters (from perennial business book favorite Jack Welch to Richard Branson, Mark Zuckerberg, and Bono), Bates addresses numerous aspects of creating a leadership brand. She writes serviceably well, and her chapters contain workbooklike exercises and summaries, but the book still feels long on anecdote and short on technique. The most useful chapter is one of "fast-track tips," although even they seem more about making a good impression and effective communication than actual brand creation. VERDICT Bates clearly knows how to leverage her own brand by emphasizing image and communication, but branding itself has already been covered by bigger names such as Tom Peters (The Brand You 50) and Dan Schawbel (Me 2.0) and is becoming a tired subject.—Sarah Statz Cords, The Reader's Advisor Online

Product Details

ISBN-13: 9780071762861
Publisher: McGraw-Hill Companies, The
Publication date: 8/26/2011
Edition number: 1
Pages: 256
Sales rank: 449,096
Product dimensions: 5.90 (w) x 9.00 (h) x 1.10 (d)

Meet the Author

Acknowledgments ix

Introduction xi

1 Why You Need a Brand-and Why Your Brand Matters 1

2 How Exceptional Leader Brands Are Built 17

3 Your CEO Brand-The Story of You 31

4 Brand Recognition-What Do People Say about You? 53

5 Leveraging Your Brand to Drive Spectacular Results 73

6 Personal Choices That Burnish Your Reputation 89

7 Communicate Your Leadership Brand 109

8 Social Media and Brand-What Today's CEO Must Know 129

9 CEO Brand "Disaster Avoidance Kit"-Do No Harm 149

10 Your Personal Brand Team-People Who Make You Look Good 165

11 Ten Fast-Track Tips to Accelerate Brand Building 183

12 Your Leadership Legacy-Writing History Today 207

Index 219

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