Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity [NOOK Book]

Overview


You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with ...
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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

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Overview


You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.

Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.
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Product Details

  • ISBN-13: 9781422129494
  • Publisher: Harvard Business Review Press
  • Publication date: 3/16/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 249
  • Sales rank: 664,317
  • File size: 3 MB

Meet the Author

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005) and The Entrepreneurial Mindset (Harvard Business School Press, 2000).

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Table of Contents

1 Driving Corporate Growth with the Right Disciplines 1

Pt. I Focusing on Strategic Growth

2 Creating Your Growth Framework 27

3 Aligning the Organization for Growth 49

4 Designing Specific Growth Initiatives 75

Pt. II Executing Specific Growth Opportunities

5 Designing the Business Model Architecture 93

6 Creating Reverse Financials and the Assumption Checklist 121

7 Actively Managing and Redirecting Projects 149

8 Practicing the Necessary Art of Disengagement 171

Pt. III Making Discovery-Driven Growth Work for You

9 Implementing Discovery-Driven Growth 193

10 Sustaining Discovery-Driven Growth 211

Notes 227

Index 237

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