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Disney Magic; Business Strategy You Can Use At Work And At Home

Overview

Wouldn't you rather make more money, enjoy life more, and get more done? Walt Disney created cartoons, animated features and feature films, and his most successful venture was the creation of Disneyland, followed by Walt Disney World. This book, by a Disney outsider, is an independent examination of Disney's most powerful success secrets. It focuses on how Disney was able to create the first theme park and achieve financial success, and on the Disney company's amazing management techniques. Whether you use these ...
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Overview

Wouldn't you rather make more money, enjoy life more, and get more done? Walt Disney created cartoons, animated features and feature films, and his most successful venture was the creation of Disneyland, followed by Walt Disney World. This book, by a Disney outsider, is an independent examination of Disney's most powerful success secrets. It focuses on how Disney was able to create the first theme park and achieve financial success, and on the Disney company's amazing management techniques. Whether you use these methods at home or in your business, you will refer to this book again and again.
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Product Details

  • ISBN-13: 9780972847605
  • Publisher: SellBetter Tools
  • Publication date: 9/1/2003
  • Pages: 108
  • Sales rank: 1,204,815
  • Product dimensions: 0.26 (w) x 8.50 (h) x 5.50 (d)

Table of Contents

Walt Disney's Formula that Makes Dreams Come True 13
Obstacles are No Obstacle 22
The Amazing Secret of How Everyone Gets the Big Picture 25
The Culture Becomes a Business Operating Plan 33
The Discovery that Makes Disney Park Attractions Unique 37
Always Promoting, Cross Promoting 44
Disneyland: Never Finished 50
How Disney Uses Attention to Detail to Create Magic 54
Guestology, Disney's Link to Customer Service 59
Disney Creates Magic Moments to Delight Guests 63
Four Keys to People Management 68
How 'Casting' Finds Champions to Run the Park 71
Disney's Secret Weapon: 'Traditions' Launches Careers 76
Eyes & Ears and Bulletin Boards 82
The Amazing System that Takes Care of the Cast 85
Take the Risk and Pay the Bills 91
Even with Success in Your Blood, You Can Fail 94
No More Excuses 99
Suggested Reading 101
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