Disney Magic Ideabook

Overview

When Walt Disney created the world's first theme park, powerful forces were at work. Today, decades after Walt's death, the theme parks still generate tons of cash while entertaining millions of people every year.

After reading this book, when you visit Disneyland, Walt Disney World, or one of the other Disney resorts, you'll see the venture in a whole new, exciting way, ...

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Overview

When Walt Disney created the world's first theme park, powerful forces were at work. Today, decades after Walt's death, the theme parks still generate tons of cash while entertaining millions of people every year.

After reading this book, when you visit Disneyland, Walt Disney World, or one of the other Disney resorts, you'll see the venture in a whole new, exciting way, packed with profitable ideas that you can use in your own company.

In this book discover:

- How you compete with Disney
- Why dogs and cats ride the tram at Disneyland
- How Disney bundles and plusses to capture more dollars
- The significance of a full trash can
- The key to cookbooks, mouse ears, and outrageous hats
- Staffing with people who 'get it'

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Product Details

  • ISBN-13: 9780972847629
  • Publisher: SellBetter Tools
  • Publication date: 3/1/2004
  • Pages: 90
  • Sales rank: 1,446,599
  • Product dimensions: 0.22 (w) x 8.50 (h) x 5.50 (d)

Table of Contents

Preface 11
Let us entertain you 14
Disney's unique working atmosphere 16
What do they really do at a Disney theme park? 20
If only I can make you smile 22
Dogs & cats ride the tram at Disneyland 24
Little plastic cards all over the 'world' 25
The most popular passport in the land 26
2 days, 3 days, 4 days or 5? 27
A whole year of magic 28
And more, and more, and more 30
Bring 'em back again and again 33
Make money more fun 35
Give it away or sell it at cost 37
Now you see it, now you don't 38
It's more fun than reading a map 39
The 'Power of Story' 41
Make waiting fun 43
The real solution for long waits 45
The significance of an overflowing trash can 47
Prepare for 'situations' 49
Seeking a Fantasyland trash can pin 50
Cooking with Mickey 53
And the beat goes on 55
Outrageous hats and mouse ears 57
So many kiosks 58
A special treat from guest relations 60
It's a party in Town Square! 61
Unexpected magic 62
The show after the show 63
An afterthought that made it all work 64
Who are Disney's best customers? 65
After your theme park adventure, shop and have dinner 66
Promotion, free advertising, and paid advertising 67
An online money-making machine 69
For a second chance, eBay 71
Partners make a bigger enterprise 72
Sponsorship allows other firms to participate in your business 74
Disneyland's secret club 77
Fill your business with people who 'get it' 79
Now, go to Disneyland or Walt Disney World 83
Suggested Reading 85
Index 86
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