The Disney Way: Harnessing the Management Secrets of Disney in Your Company / Edition 1

The Disney Way: Harnessing the Management Secrets of Disney in Your Company / Edition 1

3.7 4
by Bill Capodagli, Fred Wiersema, Lynn Jackson
     
 

ISBN-10: 007137969X

ISBN-13: 9780071379694

Pub. Date: 08/30/2001

Publisher: McGraw-Hill Professional Publishing

In The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Bill Capodagli and Lynn Jackson, Fortune 100 consultants with clients throughout the world, examine Disney's business philosophy and explain how it can be used in any company to achieve superior teamwork, creativity, and innovation. The authors introduce four principles - Dream,…  See more details below

Overview

In The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Bill Capodagli and Lynn Jackson, Fortune 100 consultants with clients throughout the world, examine Disney's business philosophy and explain how it can be used in any company to achieve superior teamwork, creativity, and innovation. The authors introduce four principles - Dream, Believe, Dare, and Do - and reveal how these ideas drive the 10 principles that are at the heart of every Disney strategy. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.

In this book, you'll learn how to give every member of your organization the chance to dream, and tap into the creativity those dreams embody; treat your customers like guests; build long-term relationships with key suppliers and partners; dare to take calculated risks in order to bring innovative ideas to fruition; and align long-term vision with short-term execution.

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Product Details

ISBN-13:
9780071379694
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/30/2001
Edition description:
Older Edition
Pages:
256
Product dimensions:
5.90(w) x 8.90(h) x 0.62(d)

Table of Contents

Forewordix
Preface to The Paperback Editionxi
Prefacexiii
Acknowledgmentsxv
1.Walt's Way1
Dream
2.Make Everyone's Dreams Come True15
Believe
3.You Better Believe it33
4.Never a Customer, Always a Guest59
5.All for One and One for All79
6.Share the Spotlight101
Dare
7.Dare to Dare117
Do
8.Practice, Practice, Practice131
9.Make Your Elephant Fly--Plan149
10.Capture the Magic with Storyboards165
11.Give Details Top Billing181
Epilogue. the Magic Continues193
Notes205
Bibliography209
Index213

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Disney Way 3.8 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
I went to B&N last week looking for any books about Disney for a paper I had to write. I found several but this one had the most useful information and was easy to extract information from. It has interesting points about business and good ideas for motivating people.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Just amazing just wow it makes me have amazing dreams of goiing to disney D