The Disney Way: Harnessing the Management Secrets of Disney in Your Company / Edition 1

The Disney Way: Harnessing the Management Secrets of Disney in Your Company / Edition 1

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by Bill Capodagli, Fred Wiersema, Lynn Jackson
     
 

As we see it, the true secret of the Disney organization is a four-tiered philosophy that Walt Disney embraced 75 years ago: Dream, Believe, Dare, Do. It has been said that Walt was once asked what made him successful. He responded that before he began any venture, he dreamed of things that hadn't been attempted before, he examined his beliefs and values to see if an… See more details below

Overview

As we see it, the true secret of the Disney organization is a four-tiered philosophy that Walt Disney embraced 75 years ago: Dream, Believe, Dare, Do. It has been said that Walt was once asked what made him successful. He responded that before he began any venture, he dreamed of things that hadn't been attempted before, he examined his beliefs and values to see if an idea had merit, he dared to turn his idea into reality, and finally, he developed a plan to make it all happen. We have positioned Disney as a benchmark to a variety of companies who have made the Disney magic work for them! —The Authors

Product Details

ISBN-13:
9780071379694
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/30/2001
Edition description:
Older Edition
Pages:
256
Product dimensions:
5.90(w) x 8.90(h) x 0.62(d)

Table of Contents

Forewordix
Preface to The Paperback Editionxi
Prefacexiii
Acknowledgmentsxv
1.Walt's Way1
Dream
2.Make Everyone's Dreams Come True15
Believe
3.You Better Believe it33
4.Never a Customer, Always a Guest59
5.All for One and One for All79
6.Share the Spotlight101
Dare
7.Dare to Dare117
Do
8.Practice, Practice, Practice131
9.Make Your Elephant Fly--Plan149
10.Capture the Magic with Storyboards165
11.Give Details Top Billing181
Epilogue. the Magic Continues193
Notes205
Bibliography209
Index213

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