Disneyana: Classic Collectibles, 1928-1958

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NY 1994 Hardcover 1st Edition New in None Issued jacket Book. 4to-over 9?-12" tall. This is a New and Unread copy of the first edition (1st printing). No dust jacket issued.

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More About This Book

Editorial Reviews

Library Journal
Objects featuring Disney characters-Disneyana, as it were-are bought and sold today as collectibles and/or as investments, sometimes for enormous sums. From roughly 1928 to 1958, however, Disney characters were often purchased as consumer goods because Kay Kamen, Walt Disney's first licensing representative, encouraged merchants to emblazon Disney characters on everything from playing cards to toothbrush holders to watches to cereal boxes. This book is neither a price list nor a collectibles catalog. Instead, it provides a colorful photographic record of these classic collectibles, giving the reader the opportunity to see rare pieces from private collections as well as more accessible Disney merchandise. In our health-conscious age, it is amusing to see objects like an old 1930s Post Toasties Corn Flakes box with Mickey pointing at an ingredients list of corn grits, sugar, and salt. Recommended for popular culture collections.-Janice Zlendich, California State Univ. Lib., Fullerton
Gordon Flagg
Enticed by Mickey Mouse watches, Snow White figurines, and Donald Duck lunchboxes but unable to afford the lofty prices they fetch in the collectibles market? Here's the next best thing. Disney cartoons still inspire vast amounts of merchandise, but pop culture aficionados Heide and Gilman concentrate on the "golden age" that began when Mickey Mouse took the nation by storm in 1928 and continued to the late-1950s baby boomer era of Mouseketeer ears and Davy Crockett coonskin caps. The informative, entertaining text traces the commercialization of Disney's characters, whose overwhelming popularity virtually created tie-in merchandising as we know it today. The success of Disney products is epitomized by the Mickey Mouse handcar made by the Lionel toy train company: it saved Lionel from Depression bankruptcy. Of course, the 300 photos (most in color) of everything from dolls and clothing to cigarette stands and hairbrushes, all sporting Disney characters, exert the book's primary appeal. Poring over pictures isn't the same as owning the treasures, but with a 1931 German Mickey Mouse windup toy bringing $39,000 at auction last year, it's cheaper.
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Product Details

  • ISBN-13: 9780786860548
  • Publisher: Disney Press
  • Publication date: 10/2/1994
  • Series: Disney Miniatures Series
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 10.16 (w) x 10.12 (h) x 1.01 (d)

Table of Contents

Introduction 7
1 A Mickey Mouse-Eum in Downtown Newark, New Jersey 17
2 Museum Exhibits and Disney at Auction 23
3 Mickey Mouse: The Origin 29
4 Mickey Mouse at the Saturday Movie Matinee 33
5 Walt Disney Meets Kay Kamen in Productville 37
6 Mickey Mouse at the Five-and-Ten: The Merchandise Phenomenon 49
7 "Home Sweet Home" Mickey 67
8 Funtime Mickey 79
9 Buy This Bread 93
10 Back to School Mickey 99
11 Mickey Mouse Books 105
12 Mickey Mouse Magazines 115
13 Mickey Mouse Music in the Air 121
14 Donald Duck Rage 125
15 Three Little Pigs, the Big Bad Wolf, and the Great Depression 133
16 Silly Symphony Parade 141
17 Disney's Masterpiece: Snow White and the Seven Dwarfs 145
18 The Forties Feature Films 157
19 A Disney Victory Parade 173
20 Postwar Trailblazers 181
21 Baby-Boomer Disneyana (The 1950s) 187
Selected Bibliography 194
Index 195
About the Authors 200
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