Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle

Overview

With worldwide distribution, the FUBU brand is an international symbol of empowerment and success, standing as a blueprint for young business people looking to chart their own course.

In Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, Daymond John (Founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to...

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Overview

With worldwide distribution, the FUBU brand is an international symbol of empowerment and success, standing as a blueprint for young business people looking to chart their own course.

In Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, Daymond John (Founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to the dazzling corner offices of corporate America-and what it takes to harness and display the power that resides in us all.

"Daymond John is a driven, visionary leader who is not afraid to take risks. This brief glimpse into his life and mind is also a look at the new generation of CEOs. If you want to own your own business, or if you're a veteran executive who wants to know the mindset of this changing world, Daymond walks you through in Display of Power. A must read." -Russell Simmons, Media Mogul 

"Daymond John brings his signature style to the world of books, and Display of Power is a must-read for anyone wondering how a kid from Hollis, Queens could climb to the very top rungs of the fashion industry." -Montel Williams, TV Talk Show Host

"This book details the amazing story of how FUBU inspired a new generation of entrepreneurs. The brand's success reaches across the globe to more then 60 countries. In Korea, FUBU is the #1 sports casual brand with over 70 stores. Daymond John's story is an inspiration to businessmen and women worldwide." -Soo Kee Lee Sr., Managing Director, Samsung Corporation

"Display of Power is a remarkable read for all. Daymond John's story is more than how the fashion world was turned inside out by FUBU. It's a lesson on how to overcome obstacles in life and how to unleash your latent talents to make your dreams come true. It's also a very valuable tool for the business world-from start-up companies finding their way, to large companies where policies and politics can often smother the entrepreneurial spirit. And finally, it's a story of how the crucible of life experiences formed the pathway for John to create the exceptional lifestyle brand we know as FUBU!" -Don Franceschini, Vice Chairman [Ret.], Sara Lee Corporation

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What People Are Saying

From the Publisher
"Daymond John is a driven, visionary leader who is not afraid to take risks. This brief glimpse into his life and mind is also a look at the new generation of CEOs. If you want to own your own business, or if you're a veteran executive who wants to know the mindset of this changing world, Daymond walks you through in Display of Power. A must read."
-Russell Simmons

"This book details the amazing story of how FUBU inspired a new generation of entrepreneurs. The brand's success reaches across the globe to more then 60 countries. In Korea, FUBU is the #1 sports casual brand with over 70 stores. Daymond John's story is an inspiration to businessmen and women worldwide."

-Soo Kee Lee Sr., Managing Director, Samsung Corporation

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Product Details

  • ISBN-13: 9781595558534
  • Publisher: Nelson, Thomas, Inc.
  • Publication date: 1/30/2007
  • Pages: 240
  • Product dimensions: 6.38 (w) x 9.30 (h) x 0.92 (d)

Meet the Author

Daymond John is the Founder and CEO of FUBU. He ranked #15 in Details magazine's "50 Most Influential Men," and has received many awards including the prestigious "Top Forty Under Forty Award" from Crain's Business.

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Table of Contents


Introduction: Down     ix
Home     11
Mother Knows Best
Drive (Literally)
Who Moved My Government Cheese?
Re-Mix
Gonna Party Like It's 1999
Never Hurts to Ask
Rise     38
A Blanket of History
The Geography of Cool
One Less Shrimp
The Truth About Kicks
The Ripping Point
Same Story, Different Decade
Show     67
True Colors
American Brandstand
Get the Bags, Norton
What the Magic Show Would Become
Display of Power
Smoke     90
New Money
Look the Part
05
Negotiation from Ignorance
Young, Gifted and Black-Owned
Fire     116
Dress for Success
Storefront and Center
My Bodyguard
Over-balling
Why the Yankees Always Win
Go Directly to Jail
I Fired Oprah
Windows on the World
The Heat Cycle
Do Your Homework
They Work Hard for Your Money
Shift     167
Black on Black
Smells Like Hip-Hop
The Nigga This Year
Hey, Hey, Hey
Hands On
Change it Up
The "X" Factor
Who's In Your Ear?
Outro: Clout     213
Acknowledgments: Help     218
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