Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

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by Luke Williams
     
 

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For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in

Overview

For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age.

Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.

Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.

Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

Product Details

ISBN-13:
9780133995909
Publisher:
Pearson FT Press
Publication date:
10/12/2015
Pages:
272
Sales rank:
255,487
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)

Meet the Author

LUKE WILLIAMS is an international authority in disruptive thinking, and in the practice of innovation as a leadership capability. He holds a faculty appointment at New York University’s Leonard N. Stern School of Business, where he is Executive Director of Entrepreneurship and Founder of the W.R. Berkley Innovation Lab. As Clinical Associate Professor of Marketing at NYU, he teaches one of the most popular electives for business students in both New York and Shanghai.

Williams is the inventor of 30+ U.S. patents and has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics. He is a fellow at frog design, one of the world’s most influential product strategy and design firms. His instruction on innovation has been sought by many of the world’s largest corporations and most agile startups.

Williams has addressed the UN General Assembly on the future of entrepreneurship; facilitated innovation workshops for the World Economic Forum; lectured in 21 countries, and has been featured in media ranging from Bloomberg BusinessWeek and Fast Company to The Wall Street Journal.

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Disrupt 4 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
We invited Luke Williams to speak at our `Entrepreneurs Organization (EO)' chapter last year. His ideas on `Disruptive Thinking' motivated many CEO's in the room to take a fresh look at their business models and apply the process he discussed to gain advantage over larger competitors. His presentation was inspiring, but left us wanting more detail than he was able to provide in 90 minutes. This book provides that detail and more. Most business authors spend 95% of their content persuading people to take action, and just 5% on the "how to." Williams flips that ratio on its head. He shows you precisely how to implement Disruptive Thinking, explaining it in clear, step-by-step, jargon-free language. I highly recommend this book to entrepreneurs and executives who refuse to be constrained by conventional wisdom and aspire to fresh, non-traditional business strategies. Be different in a big way!
Anonymous More than 1 year ago
This isn't just a view from 30,000 ft on how to come up with unique business products or services. The author describes in pretty good detail how to go about the process without breaking a bank account or taking a long period of time - clearly appropriate to any size business.
Anonymous More than 1 year ago
CosmoBDB More than 1 year ago
If you are in marketing, self-employed, or even just sitting on a fund-raising committee, this book will give you a whole new way to look at promotion of product or serve.
Anonymous More than 1 year ago
Anonymous More than 1 year ago