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Disrupt: Think the Unthinkable to Spark Transformation in Your Business [NOOK Book]

Overview

For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age.


Author Luke Williams demonstrates ...

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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

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Overview

For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age.


Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.

Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.

Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

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Product Details

  • ISBN-13: 9780132612050
  • Publisher: Pearson Education
  • Publication date: 12/22/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • Sales rank: 361,553
  • File size: 5 MB

Meet the Author

Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.

Williams is a Fellow at frog design, one of the world’s most influential innovation companies. He is also Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). He lives in New York.

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Table of Contents

Introduction 1

Disruptive Thinking:

The Revolution is in Full Swing

PART I: The Hypotheses, the Opportunity, and the Ideas

Chapter 1 16

Crafting a Disruptive Hypothesis:

Be Wrong at the Start, to be Right at the End

Chapter 2 38

Discovering a Disruptive Opportunity:

Explore the Least Obvious

Chapter 3 76

Generating a Disruptive Idea:

Unexpected Ideas Have Fewer Competitors

PART II: The Solution and the Pitch

Chapter 4 106

Shaping a Disruptive Solution:

Novelty for Novelty’s Sake is a Resource Killer

Chapter 5 142

Making a Disruptive Pitch:

Under Prepare the Obvious, Over Prepare the Unusual

Epilogue 171

An Instinct for Change:

Look Where No One Else is Looking

Quick Reference Guide 173

Process Summary

Endnotes 183

Index 191

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Customer Reviews

Average Rating 4
( 6 )
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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted June 13, 2011

    A practical, powerful system for revolutionizing your business

    We invited Luke Williams to speak at our `Entrepreneurs Organization (EO)' chapter last year. His ideas on `Disruptive Thinking' motivated many CEO's in the room to take a fresh look at their business models and apply the process he discussed to gain advantage over larger competitors.

    His presentation was inspiring, but left us wanting more detail than he was able to provide in 90 minutes. This book provides that detail and more. Most business authors spend 95% of their content persuading people to take action, and just 5% on the "how to." Williams flips that ratio on its head. He shows you precisely how to implement Disruptive Thinking, explaining it in clear, step-by-step, jargon-free language.

    I highly recommend this book to entrepreneurs and executives who refuse to be constrained by conventional wisdom and aspire to fresh, non-traditional business strategies. Be different in a big way!

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted April 24, 2012

    Inspirational, practical product idea tips

    This isn't just a view from 30,000 ft on how to come up with unique business products or services. The author describes in pretty good detail how to go about the process without breaking a bank account or taking a long period of time - clearly appropriate to any size business.

    2 out of 2 people found this review helpful.

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  • Posted November 19, 2012

    more from this reviewer

    Highly recommended

    If you are in marketing, self-employed, or even just sitting on a fund-raising committee, this book will give you a whole new way to look at promotion of product or serve.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 23, 2011

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  • Anonymous

    Posted January 20, 2013

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  • Anonymous

    Posted June 6, 2011

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