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Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
     

Disrupt Yourself: Putting the Power of Disruptive Innovation to Work

5.0 3
by Whitney L. Johnson
 

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Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist.

As president and cofounder of

Overview


Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist.

As president and cofounder of Rose Park Advisors’ Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are:

a self-starter ready to make a disruptive pivot in your business
a high-potential individual charting your career trajectory
a manager looking to instill innovative thinking amongst your team
a leader facing industry changes that make for an uncertain future

We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.

Editorial Reviews

Publishers Weekly
08/17/2015
Johnson (Dare, Dream, Do), a Merrill Lynch equity analyst turned entrepreneur, shows how and why to upend a career in this practical, concise work. Becoming a “disruptor,” whether by changing positions within a company or industry or entering an entirely new field, is vital to career and personal growth, she states. As someone who has made the leap herself, she sees disruptive innovation—defined here as “an innovation at the low end of the market that eventually upends an industry”— as a pathway to new levels of success. She employs E.M. Roger’s S-curve model, used to study the diffusion of innovation, to explain the psychological effects of personal disruption, such as increased dopamine levels. Focusing on how to overcome the initial frustration of being at the low end of the curve, she recommends “understanding the job-to-be-done” and “identifying the job you want done,” thereby determining the “right risks” to take. She also shows how to draw on one’s strengths and figure out how they can be applied to the unmet needs of potential customers and clients. Johnson astutely highlights the value of constraints, the dangers of entitlement, and the necessity of changing plans when circumstances call for it. Her chapter on learning from failure contains particularly wise advice that everyone should embrace. In Johnson’s closing chapter, she emphasizes the value of a “discovery-driven career” and the possibilities it offers. Savvy and often counterintuitive, this superb book offers the tools, mind-set guidance, and rationale for avoiding complacency and embracing a new career path. (Oct.)
From the Publisher

“Johnson, a Merrill Lynch equity analyst turned entrepreneur, shows how and why to upend a career in this practical, concise work. Savvy and often counterintuitive, this superb book offers the tools, mind-set guidance, and rationale for avoiding complacency and embracing a new career path.” – Publishers Weekly

“Playing it safe is not safe in today’s fast-paced marketplace. Disrupt Yourself is a must-read for anyone looking to stand out from the crowd and pursue innovation in our highly uncertain business climate.” – Eric Ries, bestselling author of The Lean Startup

“I have used the word ‘disruption’ to understand how some companies blossom while other wither. Whitney has applied the word in a different context – to understand why some individuals succeed in remarkable ways. Enjoyed this book!” – Clayton M. Christensen, Harvard Business School, NYT best-selling author of The Innovator’s Dilemma

“Too often we're told that to be successful in leadership or business, we must fit a certain mold. Whitney Johnson knows better. Applying the lessons of disruptive innovation to personal growth, she shows us how to pursue roles suited to our own strengths, to follow our own unique way of thinking and doing—and to dramatically increase our productivity, creativity, and happiness.” – Susan Cain, NYT best-selling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking

“Wow! Disrupt Yourself wins the "plain English" award--which is to say I've seldom if ever read a better written business/career development book. The advice is compelling, clear-as-bell, research-based, and actionable. And it'll work as well for a forty-something as a twenty-something.” –Tom Peters, bestselling author, In Search of Excellence

Disrupt Yourself reads like a handbook for innovation: it shows the incredible value of recognizing what you are good at and finding unexpected ways to apply those strengths to the marketplace. The dramatic ‘jumps’ that Johnson encourages us to take truly form the basis of creativity and success.” – Steve Wozniak, co-founder, Apple, Inc. and Chief Scientist, Primary Data

“A motivating, compelling case for shifting gears right when we’ve reached our peaks. Whitney Johnson not only explains the why and how, but cheers us on along the way to greater meaning, learning, and innovation.” – Adam Grant, Wharton professor and NYT best-selling author of Give and Take

“If you have gone through your career thinking that it is smarter and safer to “stick with what you know,” get ready to have Whitney Johnson change your mind. Often what we already know can get in the way of what we don’t know. Disrupt Yourself will inspire you to make the jump onto new learning curves, innovate, and stay at the top of your game.” – Liz Wiseman, best-selling author of Multipliers and Rookie Smarts

“You already know that to have the career—and life—you always wanted, you'll need to be innovative, take risks, and spot and seize opportunities. Luckily, Whitney Johnson knows exactly how disruptive innovation gets done, and her brilliant new book is the how-to guide you've been waiting for." – Dr. Heidi Grant Halvorson, Columbia Business School, best-selling author of Nine Things Successful People Do Differently and No One Understands You and What to Do About It

“Whitney Johnson’s Disrupt Yourself provides clear guidance that will help you both boost your career and become a driving force in market evolution. Her innovative approach proves that staying true to your own strengths can be groundbreaking, and often take you further than following established paths. I highly recommend this book.” – Michelle McKenna-Doyle, Senior VP, CIO, National Football League

“Leaders at all levels are often reminded that continuous learning and personal growth are key to successful careers and meaningful lives. In Disrupt Yourself, Whitney Johnson shows how to pursue them, purposefully building a foundation to keep oneself and others learning, changing, and thriving in the long term.” – Gianpiero Petriglieri, Associate Professor of Organizational Behaviour, INSEAD

Product Details

ISBN-13:
9781629560526
Publisher:
Taylor & Francis
Publication date:
10/06/2015
Pages:
208
Sales rank:
270,772
Product dimensions:
5.10(w) x 8.10(h) x 0.80(d)

Meet the Author


Whitney Johnson is the leading thinker on driving corporate innovation through personal disruption. She cofounded Rose Park Advisors, a boutique investment firm, with Clayton Christensen, and was an Institutional Investor-ranked analyst for eight consecutive years, including at Merrill Lynch. She is a frequent contributor to the Harvard Business Review, and the author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream (Bibliomotion 2012). She was named a Future Thinker Finalist by Management Thinkers50 in 2013, and one of Fortune’s 55 Most Influential Women on Twitter in 2014. Johnson is cofounder of the Forty Over 40 List, recognizing women who are reinventing, disrupting, and making an impact. She is represented by the New Leaf Speakers bureau, along with other key thought leaders in innovation and business.

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Disrupt Yourself: Putting the Power of Disruptive Innovation to Work 5 out of 5 based on 0 ratings. 3 reviews.
Execurate More than 1 year ago
As soon as I began to comprehend the pattern of this book, I realized this book reminded me of a quote I live by. "People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can't find them, make them". George Bernard Shaw Playwright, Nobel Prize Winner As a psychologist, I feel connected with Mrs. Johnson's approach describing the s-curve and how our brains crate less of the "feel-good chemicals" and how boredom can kick in automatically. I truly believe that we as individuals have to disrupt ourselves in order to grow. It's like getting out of your comfort zone to discover unexpected opportunities, but this would only happen if we had the audacity to actually challenge ourselves, be uncomfortable, disrupt ourselves, and take that risk to implement that change. Johnson offers many metaphors throughout the book, which I greatly appreciate as I feel comfortable with the lecturing process of understanding and being persuaded to different visions and trains of thought. In page 84 Johnson describes "stepping back" I absolutely agree with this analogy as it is realistically the best option to move forward. I look at this method as not setting yourself up for disappointment. The moment we as individuals step down and slowly release our ego's is the moment we can look past that feeling of always having to be "right". Sometimes taking a step down will actually benefit us as individuals and that may be the moment we will begin to grow emotionally. I would definitely recommend "Disrupt Yourself" as a very good read as it aids individuals on different methods on how to break our patterns, create new ones, takes risks, and have a positive outlook towards our approaches in life. I will be keeping a close eye out to Whitney Johnson as I like her writing style and hope to see more of her thoughts and visions in the near future. Finally, I feel like her writing style is of a nurturer, positively impactful. Sarah Abuaqel
Jane_Perdue More than 1 year ago
As a business woman, I love business books as well as personal development ones that quickly get to the point and stay on point. Whitney Johnson's Disrupt Yourself does just that. The book is bright, brief, and informative. For anyone stuck in their comfort zone but yearning for a thoughtful and effective way out -- read this book. The insights, research, and inspiration shared will prepare you to answer "yes" to Whitney's question, "Are you ready to jump?"
RaggedyJaney More than 1 year ago
“Disrupting yourself is critical to avoiding stagnation, being overtaken by younger, smarter, faster workers, and fast-tracking your personal and career growth.” That quote from the new book by Whitney Johnson, Disrupt Yourself, is the first of many reasons why this book was a good choice for me and will be a good choice for you. Beginning with the introduction we start to learn how disruptions affect what goes on in our brains and how they can work in our favor. The author’s scrupulously researched text gives us seven variables that help us gain mastery in our personal and professional lives. Read a full book review here. http://bizcatalyst360.com/disrupt-yourself-putting-the-power-of-disruptive-innovation-to-work/