Disrupted: From Gen Y to iGen: Communicating With The Next Generation

by Steffan Pollack

Overview

Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at:

Product Details

BN ID:	2940148284512
Publisher:	Pacific Coast Creative Publishing
Publication date:	01/24/2014
Sold by:	Barnes & Noble
Format:	eBook
File size:	154 KB

About the Author

Stefan Pollack is president of The Pollack PR Marketing Group, an integrated public relations and marketing firm with offices in Los Angeles and New York. For nearly 25 years, he has managed clients in many sectors ranging from consumer products and professional services to high-tech and non-profit. He has served as president of the Public Relations Society of America, Los Angeles Chapter and as Chair of the America�s Region Board for The WORLDCOM Public Relations Group, a global partnership of independent public relations firms. Since 2001, he has taught as an adjunct professor at USC�s Annenberg School for Communication & Journalism.