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Ditch. Dare. Do!: 3D Personal Branding for Executives [NOOK Book]


Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies.

Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career ...
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Ditch. Dare. Do!: 3D Personal Branding for Executives

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Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies.

Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work.

What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.

Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day!

Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success).

Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "Personal Branding Guru" by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.

Executives (indeed anyone building a career) who follow this proven "GPS for success" will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work
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Product Details

  • ISBN-13: 9781620504567
  • Publisher: Reach Personal Branding
  • Publication date: 4/23/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 252
  • Sales rank: 407,725
  • File size: 2 MB

Meet the Author

William Arruda A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is a personal branding pioneer, bestselling author, and public speaker. He is credited with turning the concept of personal branding into a global industry, and his leadership in the field has inspired thousands of coaches to become personal branding strategists. His company, Reach, is the global leader, with consultants in 31 countries and 20% of the Fortune 100 as clients. William is one of the most sought-after speakers on career development, social media, and, of course, personal branding. He has delivered hundreds of lively, motivational keynotes and workshops to audiences of 5 to 5,000 throughout the Americas, Europe, Asia and Africa. He’s still waiting for his invitation to Antarctica! His client list reads like the pages of Fortune magazine: Adobe, BMW, British Telecom, GE, IBM, JPMorgan, Microsoft, Morgan Stanley, Target, and Starwood Hotels are just a few in a long list of corporate clients. His private clients include some of the world’s most influential leaders. William has been featured on the BBC, the Discovery Channel, NPR, and Fox News, and in Forbes, Time, and Entrepreneur. He is the author of the bestselling book Career Distinction (J. Wiley). He has lived in Boston, London, and Paris and now calls New York City home. He holds a master’s degree in education. William exudes optimism and a genuine belief in the power each of us has to achieve great things. He not only sees the glass as half full; he sees the potential for it to be overflowing. Connect with William at, or learn more at or on Twitter @williamarruda.

Deb Dib Known as the CEO Coach, Deb Dib is an early and unapologetically passionate advocate of leveraging the power of personal branding for 3D executive success. Her sweet spot is intense career-momentum branding for disruptive innovators, no-box thinkers, and gutsy leaders with a conscience who “Do capitalism right.” She positions these leaders and rising stars to “land faster, earn more, have fun, and change the world!” which strongly supports her clients’ goals while also supporting her goal: “Changing the world, one executive at a time!” A Master Brand Strategist, thought leader, speaker, and educator, Deb is the founder of C?, a consortium of top career professionals focusing on C?level careers; co?creator (with Susan Whitcomb) of The Academies’ Get Clear. Get Found. Get Hired! coach certification program; and co?author of the award-winning book, The Twitter Job Search Guide. Deb’s work is featured in 30 career books, and her advice has appeared in articles in The Washington Post, The New York Times, The Wall Street Journal, The Daily News, Newsday,, Money. com, and, among others. A recognized innovator and one of the first Reach Certified Personal Branding Strategists, Deb was honored to be the first recipient of the Dick Bolles/Career Management Alliance Parachute Award for “sustained, enduring, and innovative contribution.” Deb’s love of language, passion for change, collaborative nature, tough yet caring coaching style, and sense of the ridiculous run deep. They are traits inherited from her “social-activist” librarian parents, and “management” skills learned as the eldest of nine rambunctious children! Connect with Deb at, executivepowerbrand. com, C?, or on Twitter @CEOcoach.

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Sort by: Showing all of 3 Customer Reviews
  • Posted April 29, 2013

    Ditch Dare Do is the latest book from William Arruda and Deb Dib

    Ditch Dare Do is the latest book from William Arruda and Deb Dib. I love the short chapters filled with workplace wisdom that can help you more fully live your personal brand.  The formula is broken into parts of Know, Show, Grow, and Go with each section offering something to the reader. I enjoyed not only reading the book but learned from the wisdom offered. This book made me think about personal branding in some new ways that I will begin to put into action. This will be a book that I will certainly suggest to my clients, colleagues, and friends. 

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 22, 2013

    Daring Do and the Sleepy Town

    Daring Do tapped a nail into the ground using her shaggy tail. Tonight she was setting up camp in the Macintosh Hills. It was a change from the jungles she was used to, but Daring was always up for a adventure. <br>
    After Daring Do set her lamp down, she rumaged through her small bag and pulled out a framed photo. The one thing that she had always kept with her, aside from her trusty hat. <br>
    In the photo was two pegasi, two unicorns, amd two earth ponies. Daring was one of the pegasi, she smiled from the upper-right side of the photo. Beside her was a unicorn with a straight brown mane and teal eyes. At the bottom was Lamplight, a blue-grey pegaus with kindly yellow eyes. Th other four mares all had dull colors as well. <br>
    Daring blinked away a unexpected tear. She turned and placed the photo back in her bag. Unrolling her map, she observed he routes carefully. <br>
    "It seems," She murmere to herself, "that the south-east has hardly been explored. Perfect! I'll leave in the morning!" Grinning, she took a swig of water from her canteen. After examining the map for a few minutes more, Daring Do doused the fire and crawled into her tent. <br>
    That night, she dreamed of Lamplight, Midnight Flare, Kiwistreak, Blondie Biscut, and Siesta. They called out for help, as light dimmed and Daring was left in the dark. The pegasus shovered in discomfort as she slept. <br>
    By morning, Daring woke and quickly packed up. Stretching her wings, her eyes widened. <br>
    "Thank goodness; I nearly forgot my wing stretches!" Daring rarely mentioned that her frequent crashes in the jungled had permanetly damaged her wings. A good exercise was needed to get them back into shape. <br>
    Daring massaged her wings and then took flight. It seemed like she went miles in a minute. Daring grinned and enjoyed the rush of the breeze in her face. <br>
    Minutes ticked by. Suddenly, a sharp pain pricked Daring's left wing. <br>
    "Ow!" She screeched. Deciding it was best to land, Daring quickly made for he desert below. As she rushed to the ground, Daring realized there was another pony down there. No! It coudn't be! <br>
    "Kiwistreak?" Daring Do aske in amazement. Kiwistreak, who it was indeed, turned around. A smile tugged at her mouth. <br>
    "Look at that! Daring Do, bacl from her travels!" She cheered. Daring and Kiwistreak embraced each other in a wam hug. Finaly, Daring stepped bacl to examine her friend. <br>
    Kiwistreak had been named for her colors. Her coat was a dull brown, not unlike Daring's, and her mane was a dull brown-green. The only touch of bright color was the blue maneband that held back her mane and tail. <br>
    "How's the gang?" Daring asked. "And what are you doing out here?" <br>
    "Um, the gang's back at Dodge Junction," Kiwistreak replied, her smile faltering. "I'm out here to see if I can collect any cacti for an upcoming party in Villa de Sies." <br>
    "You mean that old village that we were told was haunted?" Daring asked. "I'll come along for the ride, I'm takin' a break from jungled amd hitting the desert." Kiwistreak shrugged.<br>
    "I hope you won't be disappointed. Villa de Sies is very quiet. No ghost here. Still, maybe you'll come to find an adventure in the party." Daring nodded.<br>
    "It's so good to see you!" She suddenly burst. "Now, c'mon, where's Villa de Seis? It must be a good little town." <br>
    The two old friends chattered as Kiwistreak led the way to Villa de Seis. Kiwistreak was a well-liked pony in the town.

    0 out of 1 people found this review helpful.

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  • Posted April 21, 2013

    Ditch. Dare. Do! Es una guía de estrategias innovadoras que reco

    Ditch. Dare. Do! Es una guía de estrategias innovadoras que recomiendo a cualquier persona interesada en desarrollar una reputación efectiva en la Web.  Como estratega en reputación online y medios sociales, me gusta siempre estar al tanto de las últimas tendencias.  El valor de esta guía es que considera los medios sociales, donde ahora podemos comunicar lo que nos hace diferentes, lo que hacemos y su valor para las demás personas.  Las estrategias sugeridas consideran el Web 2.0, sus herramientas y las constantes distracciones de las multitareas.  Lo más que me ha gustado es que la enseñanza se basa en experiencias vividas por William y Deb con sus clientes.  Dichas historias nos sirven de ejemplo para aplicar lo aprendido en la lectura.
    Ditch. Dare. Do! está escrito en inglés.  Pero, es un libro corto, sencillo y fácil de leer. Las 66 estrategias rápidas que sugiere, se pueden lograr en un plan de acción de 9 minutos al día, y te obligan a abandonar viejos hábitos, a atreverte a aceptar nuevos retos y a tomar acción rápida para lograr el éxito.

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