DJ Cookbook: How to Start and Run a Successful Mobile DJ Service

Overview

Learn the essential elements needed to start or operate a successful DJ business. Written by multimedia producer Dan Titus, the book is full of business checklists and tips on organization, financing, selecting a lawyer, and negotiating. Also contains advice on equipment setup and optimization.
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Overview

Learn the essential elements needed to start or operate a successful DJ business. Written by multimedia producer Dan Titus, the book is full of business checklists and tips on organization, financing, selecting a lawyer, and negotiating. Also contains advice on equipment setup and optimization.
Read More Show Less

Product Details

  • ISBN-13: 9781582911083
  • Publisher: Music Sales Corporation
  • Publication date: 1/28/2002
  • Series: Artist Ser.
  • Pages: 205
  • Product dimensions: 8.51 (w) x 10.98 (h) x 0.51 (d)

Table of Contents

Introduction
How to Use This Book 2
Chapter 1 Preplanning 2
Chapter 2 - 4 Business Plan Elements 2
Chapters 6 Equipment 3
Chapters 7 Operations 3
Chapter 8 Financing 3
Chapter 9 The Web Site 4
Appendix 4
Final Notes 4
Chapter 1 Preplanning
Preplanning 1
Why Do You Want to Start Business? 2
Self-Evaluation 2
Personal Characteristics 2
Personal Conditions 3
Consequences of Launching a Business 3
Your Business Knowledge 4
Feasibility 4
Your Business Idea 4
The Market 5
Business Start-Up Planning 5
Name and Legal Structure 6
Choosing a Business Structure 6
Sole Proprietorship 6
Corporation 7
Limited Liability Company 7
Limited Partnership 8
General Partnership 8
Limited Liability Partnership 8
Your Business and the Law 8
Checklists 9
Federal Government 9
State Government 9
Local Government 10
Protecting Your Business 10
Other Tasks 11
Chapter 2 Business Plan Primer
Business Plan Structure 2
Executive Summary 2
The Business Concept 2
Marketing Approach 2
Financial Features 2
Start-up Costs 3
Current Business Position 3
Achievements to Date 3
Statement of Objectives 3
Qualifications of Principals 3
Background of Proposed Business 4
Product or Service Use 4
Industry Overview and Trends 4
Strength and Weakness Analysis 5
The Four Ps of Marketing 5
Product 5
Place 6
Pricing 6
Promotion 7
Market Segmentation 7
Forms of Market Segmentation 8
Organizational Plan 8
Financial and Technical Data 8
Profit and Loss Projection 8
Pro Forma Balance Sheets 9
Cash Flow Projection (Budget) 9
Break-even Analysis 10
Acquisition Schedule for Fixed Assets 10
Other Supporting Data 10
Summary and Conclusions 11
What's in the Appendix 11
Chapter 3 Financial Planning
Understanding the Health of a Company 2
The Income Statement 2
Sales (Revenues) 4
Cost of Goods Sold (COGS) - Cost of Sales 4
Gross Profit 6
Selling Expenses 7
Administrative Expenses 7
Balance Sheet or Condition Statement 14
Assets 15
Liabilities 17
Solvency Ratios 19
Current Ratio 19
Quick Ratio 19
Current Liabilities to Net Worth 20
Total Liabilities to Net Worth 20
Fixed Assets to Net Worth 20
Efficiency Ratios 21
Sales to Trade Receivables 21
Day's Receivables 21
Sales to Net Working Capital 22
Sales to Inventory 22
Profitability Ratios 22
Return on Sales 22
Return on Assets 23
Return on Equity 23
Break-even Point 25
Chapter 4 Marketing
How to Create a Marketing Plan 2
Defining the Business 3
Assessing Your Competition 3
Overview of Market Strategies 5
Market Leaders 5
Market Challengers 6
Market-Nichers 7
Discovering Your Business 8
Reaching Your Buyers 9
DJ Service Promotion Tips 12
Direct Sales 14
Qualify Your Potential Customers 14
Measure Your Cost Per Lead 14
Close the Sale 15
Typical Customer Questions 16
Chapter 5 The Business Plan
The Business Plan 1
Business Plan Benefits 2
Sample Business Plan 4
Executive Summary 5
The Business Concept 5
Marketing Approach 5
Financial Features 5
Start-up Costs 6
Current Business Position 6
Achievements to Date 7
Statement of Objectives 7
Short-term Objectives 7
Long-term Objectives 7
Qualification of Principals 7
Background of Proposed Business 8
Industry Overview and Trends 9
Strength and Weakness Analysis 9
Primary Players 9
Secondary Players 11
Marketing Strategy and Plan 12
Market Strategy 12
Market Segment 12
The Marketing Mix 13
The Service 13
The Place 14
Discounts 15
Promotion Strategy 15
Media Planning 16
Organizational Plan 17
Owner/Manager/Consultant 17
Manuals & Procedures 17
Capital Equipment Budget 18
Start-up Cost Schedule 19
Summary and Conclusions 20
Chapter 6 Equipment
AC Power 2
AC Power Conditioning and Regulation 3
The Human Ear 4
Sound Systems 5
Microphones 6
Dynamic Microphones 6
Condenser Microphones 7
Microphone Polar Patterns 8
Wireless Microphone Systems 9
DJ Mixing Consoles and Turntables 10
Power Amplifiers 11
Amplifier Selection 11
Speakers 13
Impedance Calculations 13
Series Speaker Connections 14
Parallel Speaker Connections 15
Adding a Subwoofer 15
Bi-amplified Systems 16
Cables 17
Unbalanced Cables 17
Balanced Cables 18
Cable Maintenance 19
Operating a Sound System 20
Turn On Sequencing 20
Proper Gain Structure 21
Power Amplifier Gain 22
The Sound Check 23
Proper Equalization (EQ) 24
Outboard Audio Processing Equipment 24
Compressors 24
Limiters 26
Rack Mounting Your Gear 27
Live Show Safety 30
Troubleshooting the Sound System 31
Audio Tech Tips 34
How to Solder 35
Chapter 7 Operations
Event Planning Sheet 2
Music Request Sheet 3
Sample Contract 4
Customer Follow-up Survey Form 10
Chapter 8 Financing
Money Sources 2
Banks 2
Government Loans 3
Family and Friends 3
Partners 3
Credit Cards 4
Your Plan of Attack 4
Chapter 9 The Web Site
Software 1
JustDolt! Project Management Software 1
Employee Shift Scheduling Software 2
Safety Advisor Software 2
OSHA Software Application Programs 2
Safety Pays 2
Fire Safety 2
Hazard Awareness 3
Safety and Health 3
Posters 3
Ebooks 4
CD-ROM 4
Appendix 1
Index 1
About The Author
Product Registration Form
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