Do Campaigns Matter?

by Thomas M. Holbrook

Overview

A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

Product Details

ISBN-13:	9780803973442
Publisher:	SAGE Publications
Publication date:	06/18/1996
Series:	Contemporary American Politics , #1
Pages:	192
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Thomas M. Holbrook is Emeritus Professor at the University of Wisconsin-Milwaukee, where he was a Distinguished Professor and the Wilder Crane Professor of Government in the political science department. He is a former editor of American Politics Research and the author of Do Campaigns Matter (Sage, 1996), Altered States (Oxford, 2016), and dozens of articles on various aspects of voting behavior and elections in the United States, most recently focusing on local politics. Professor Holbrook has taught undergraduate courses on data analysis and survey research for the past three decades and has integrated R into his data analysis courses for the past several years.

Table of Contents

Campaigns and Elections
Evidence Against Campaign Effects
A Model of Campaign Effects
Nominating Conventions
The Effect of Debates
Campaigns, National Conditions, and US Presidential Elections
The Role of Campaigns in US Presidential Elections

Editorial Reviews

Demonstrates the ways in which political campaigns affect voter behavior and election outcome, drawing on types of data about campaigns including trial heats, records of campaign events, newspaper reports, and surveys of voter behavior and public opinion. Focuses on the presidential elections of 1984, 1988, and 1992, with discussion of all presidential campaigns from 1952-1992. For advanced students and professionals in political science. Paper edition (unseen), $18.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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