Table of Contents
Foreword Tony Hsieh xi
Preface xiii
1 Is "Success" Really What You Think It Is?: Why Do You Want to Be Successful? 1
2 Stray from the Group: How to Make Friends in New Places and Talk to Anyone, Anywhere 11
3 How 9/11 Changed My World: What Is the Pivotal Moment That Will Drive Change in You? 25
4 Making the Team: How to Go for It When You Think You Can't 31
5 Finding Your Calling: How to Ask Yourself the Right Questions 45
6 What Sucks in Your World: How to Put Your Passion in Motion 57
7 I Got This: How Do I Go from Idea to Business Concept? 65
8 Business Plans Don't Raise Dollars, People Do: Why Connecting Is the Key to Money 81
9 Get Shit Done Fast: How to Get Your Business Open Without Wasting Time 97
10 Breaking News: How to Get Media Without Knowing Anyone 109
11 Disaster Launch: How to Win Back First-Time Believers After Big Mistakes 123
12 Partners in Crime: How to Find the Perfect Business Partner 135
13 Doing Good and Doing Well: How Can I Follow My Dream and Still Fix the World? 143
14 Keeping It Tight: How to Take Care of Yourself While Running Your Business 153
15 L.A.C.E.; or, How to Teach Men a Thing or Two 161
16 Stop with the Same-Old, Same-Old: How to Bring New Adventure and Travel into Your Life 171
17 Community Is Everything: How to Build Your Tribe 181
18 Giving Back: Why Service Matters 193
19 You Are as Cool as the Friends You Keep: What Cool Shit My Friends Are Up To 197
20 Doing Cool Shit: An Exercise in Evolution 215
21 To Our Children's Children; or, A Message of Encouragement and Empowerment 221