Do Good Design: How Design Can Change Our World [NOOK Book]


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Do Good Design: How Design Can Change Our World

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.


How did design help choose a president?
Why are people buying houses they cannot afford?
Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?
Design matters. Like never before.

Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world.

Do Good Design is a call to action:
It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers.

Today, everyone is a designer.
And the future of civilization is our common design project.

Do Good Design is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. The author will make a donation of 10% of his proceeds to a not for-profit organization whose mission is in alignment with the goals of this book.
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Product Details

  • ISBN-13: 9780132104241
  • Publisher: Pearson Education
  • Publication date: 12/30/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 192
  • Sales rank: 904,949
  • File size: 22 MB
  • Note: This product may take a few minutes to download.

Meet the Author

David B. Berman is a strategic consultant with 30 years experience in universal design thinking.  He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design.  Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.
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Table of Contents


vii Forewords
1 Introduction
4 The Creative Brief: disarming the weapons of mass deception
6 Chapter 1: Start now
20 Chapter 2: Beyond green: a convenient lie
30 Chapter 3: Pop landscape
48 Chapter 4: The weapons: visual lies and manufactured needs
60 Chapter 5: Where the truth lies: the slippery slope
72 Chapter 6: Wine, women, and water
84 Chapter 7: Losing our senses

102 The Design Solution: Convenient Truths
104 Chapter 8: Why our time is the perfect time
120 Chapter 9: How to lie, how to tell the truth
128 Chapter 10: How we do good is how we do good
134 Chapter 11: Professional climate change

146 The Do good Pledge
148 Chapter 12: “What can one professional do?”
159 Appendix A: First Things First manifesto
160 Appendix B: Excerpt from the GDC Code of Ethics
161 Appendix C: Excerpt from AIGA’s Standards of Professional

162 Appendix D: The road to Norway and China
165 Notes
171 Index
177 Questions for discussion
178 Acknowledgements: a small group of concerned citizens
180 About the author
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  • Posted January 1, 2009

    Designers love to make things, it¿s time to make change.

    David B. Berman has been demonstrating inspired design leadership for nearly three decades and this book is no exception. After decades of volunteer work as an international ambassador for the communication design industry, Berman¿s book Do Good Design: How Designers Can Change the World is another fine example of his tendency toward helping others¿and not just graphic designers, but all of us. <BR/><BR/>The book presents a well-researched and clearly articulated argument that design matters¿more now than ever before¿and like the First Things First manifesto referenced in Erik Spiekermann¿s foreword, Do Good Design serves as a call to action to designers everywhere to stand up, take our seat at the boardroom table and start changing the way the world looks at design.<BR/><BR/>A chronicle of one man¿s journey as a creative professional, Berman describes his discoveries and frustrations and the wisdom they brought him. Infused with passion and sincerity, the thoughtful prose is accessible with dozens of illustrated examples and titillating photographs¿many of which taken by Berman himself during his travels.<BR/><BR/>While much of Do Good Design delves into serious subject matter such as consumerism and its impact on the environment, global economy and society, the book itself is a light and delightful romp with a somber message for designers: Our occupation may not be the highest-paying profession, but our power and influence has increased and with it our responsibility. This book isn¿t just for designers, it¿s for anyone interested in design and its role in the world. A world in dire need of help¿help we can all provide by the choices we make and ways we behave.

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  • Anonymous

    Posted December 1, 2008

    My favorite book!

    I think everyone who designs or consumes designs will enjoy this airplane read.

    Was this review helpful? Yes  No   Report this review
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