Do Good Design: How Designers Can Save the World

Overview

How Design CAN CHANGE the World

Today, everyone is a designer. And the future of civilization is our common design project.

How does design help choose our leaders?
Why...

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Do Good Design: How Design Can Change Our World

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Overview

How Design CAN CHANGE the World

Today, everyone is a designer. And the future of civilization is our common design project.

How does design help choose our leaders?
Why do we really have an environmental crisis?
How can accessible design broaden your audience?
Why does the U.S. economy now struggle to compete?
How has design thinking added to the bottom line of the world’s most valuable companies?


Design matters. As it never has before.

Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world.

Do Good Design is a call to action:
This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles.

In a time when anything has become possible, design thinking offers a way forward for us all.

What will you do?

"...just the right measure of passion and reticence...excellent"
Ken Garland
Author, First Things First Manifesto

"Do Good Design will now proudly be in the library of the Bauhaus."
Dr. Walter Prigge
Bauhaus Dessau Foundation

ABOUT THE AUTHOR
David B. Berman is a strategic consultant with 30 years experience in universal design thinking. He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design. Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.

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Editorial Reviews

From the Publisher
"Do Good Design will now proudly be in the library of the Bauhaus."
--Dr. Walter Prigge
Bauhaus Dessau Foundation

"In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible."
--Edward Asner
Past President, Screen Actors Guild

"Timely, relevant, and necessary. Well done!"
--Don Ryun Chang
President of Icograda

"I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author’s passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world."
--Jacques Lange
Former President of Icograda (2005-2007)

"David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies."
--Richard Grefé
Executive director, AIGA the professional association for design

“...just the right measure of passion and reticence...excellent.”
--Ken Garland
Author, First Things First manifesto

"A fine read."
--Steven Rosenberg
Past President, Society of Graphic Designers of Canada

"I think the book is just great!"
--Mervyn Kurlansky
Co-founder, Pentagram UK
Past-President, Icograda

"It should be required reading, not only for all aspiring designers... but even more so for the established stars."
--Pete Kercher
Founder, EIDD - Design For All Europe

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Product Details

  • ISBN-13: 9780321573209
  • Publisher: New Riders
  • Publication date: 12/31/2008
  • Pages: 192
  • Sales rank: 524,673
  • Product dimensions: 5.20 (w) x 7.90 (h) x 0.40 (d)

Meet the Author

David B. Berman is a strategic consultant with 30 years experience in universal design thinking. He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design. Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.
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Table of Contents

Contents

vii Forewords
1 Introduction
4 The Creative Brief: disarming the weapons of mass deception
6 Chapter 1: Start now
20 Chapter 2: Beyond green: a convenient lie
30 Chapter 3: Pop landscape
48 Chapter 4: The weapons: visual lies and manufactured needs
60 Chapter 5: Where the truth lies: the slippery slope
72 Chapter 6: Wine, women, and water
84 Chapter 7: Losing our senses

102 The Design Solution: Convenient Truths
104 Chapter 8: Why our time is the perfect time
120 Chapter 9: How to lie, how to tell the truth
128 Chapter 10: How we do good is how we do good
134 Chapter 11: Professional climate change

146 The Do good Pledge
148 Chapter 12: “What can one professional do?”
159 Appendix A: First Things First manifesto
160 Appendix B: Excerpt from the GDC Code of Ethics
161 Appendix C: Excerpt from AIGA’s Standards of Professional

Practice
162 Appendix D: The road to Norway and China
165 Notes
171 Index
177 Questions for discussion
178 Acknowledgements: a small group of concerned citizens
180 About the author

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Sort by: Showing all of 2 Customer Reviews
  • Posted January 1, 2009

    Designers love to make things, it¿s time to make change.

    David B. Berman has been demonstrating inspired design leadership for nearly three decades and this book is no exception. After decades of volunteer work as an international ambassador for the communication design industry, Berman¿s book Do Good Design: How Designers Can Change the World is another fine example of his tendency toward helping others¿and not just graphic designers, but all of us. <BR/><BR/>The book presents a well-researched and clearly articulated argument that design matters¿more now than ever before¿and like the First Things First manifesto referenced in Erik Spiekermann¿s foreword, Do Good Design serves as a call to action to designers everywhere to stand up, take our seat at the boardroom table and start changing the way the world looks at design.<BR/><BR/>A chronicle of one man¿s journey as a creative professional, Berman describes his discoveries and frustrations and the wisdom they brought him. Infused with passion and sincerity, the thoughtful prose is accessible with dozens of illustrated examples and titillating photographs¿many of which taken by Berman himself during his travels.<BR/><BR/>While much of Do Good Design delves into serious subject matter such as consumerism and its impact on the environment, global economy and society, the book itself is a light and delightful romp with a somber message for designers: Our occupation may not be the highest-paying profession, but our power and influence has increased and with it our responsibility. This book isn¿t just for designers, it¿s for anyone interested in design and its role in the world. A world in dire need of help¿help we can all provide by the choices we make and ways we behave.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 1, 2008

    My favorite book!

    I think everyone who designs or consumes designs will enjoy this airplane read.

    Was this review helpful? Yes  No   Report this review
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