Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

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by David Newman
     
 

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As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business

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Overview

As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

Avoid blah, blah, blah marketing • Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world • Get noticed • Position yourself as an expert • Become the obvious choice in your market • Do social media right • Zero in on your customers’ pain/gain factors • Learn to speak their language • Get a steady stream of referrals • Identify and focus on high-payoff activities • Cultivate and leverage enthusiastic advocates • And more!

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

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Editorial Reviews

From the Publisher

"In this cleverly packaged marketing guidebook, David Newman offers small-business owners sage advice on how to stand out in the crowd and attract and keep customers and clients." --Fort Worth Star-Telegram

“Recommended to small-business owners and would-be entrepreneurs. Students of business can learn a great deal about the nitty-gritty of marketing by reading this book.” --Library Journal Xpress Reviews

"...there's lots of good information in Do It! Marketing for budding entrepreneurs....a cut above most of the sales and marketing how-to books." --Inland Empire Business Journal

“You’ll want to keep picking up this book again and again, because it’s packed with useful information for small businesses.” --Small Biz Trends

Product Details

ISBN-13:
9780814432860
Publisher:
AMACOM Books
Publication date:
06/05/2013
Pages:
240
Sales rank:
470,776
Product dimensions:
5.90(w) x 8.30(h) x 0.80(d)
Age Range:
18 Years

Read an Excerpt

Prologue:

Doing Your Best Is Not Enough

I meet a lot of small business owners and professionals who are "doing their best."

They are working hard. Making contacts. Networking. Filling their pipeline. Collecting business cards. Phoning people. Meeting people.

And it's just not working.

Their thriving, profitable business is a highly elusive figment of their imagination, fueled by inordinate amounts of credit card debt, their retirement savings, or a spousal trust fund.

More often than not, these folks throw in the towel after a few years.

No surprise that the small business death rate is a whopping 80 percent by the time businesses are five years old.

Donald Trump said it best: "It's not about winning or losing; It's about winning."

Here are the top 10 reasons for entrepreneurial failure, in my experience:

1. Delivering a great product or service but being terrible at marketing and sales

2. Not getting the right kind of marketing or sales help in time or at all!

3. Not delegating or hiring part-time help to take care of the intelligent grunt work?

4. Not having a business plan/goal/vision/destination in mind, including the failure to plan for failure!

5. No differentiation trying to market me-too, "Same-O Lame-O" boring stuff

6. Not taking themselves seriously (indicated by homemade business cards, freebie website, trying to cut every corner, etc.)

7. Overinvesting in these same things:˜ fancy business cards, a $25,000 website, overly expensive and overly broad advertising and thinking that's enough

8. A lack of expertise and thought leadership in their marketing focus trying to be all things to all people

9. Failure to develop alliances (Don't think you can do it all yourself. Hire the right people to get the job done, outsource, or partner.)

10. Underestimating the time and money it takes to grow your business successfully. (Remember, not all things are going to work the first time. Or the tenth. Plan for experimentation, testing, and thousands of small adjustments along the way.)

Nobody likes to throw in the towel.

But don't kid yourself by saying, "I did my best."

The real question is, "Did you do what had to be done?"

This book is for those who want to do what has to be done. It's not a book for dummies because you are not a dummy. It's a book for smart people, but people looking for guidance, tips, and strategies, for insight, frameworks, and basic rules for success for people like YOU.

Ready? Here we go . . .

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Meet the Author

DAVID NEWMAN is an acclaimed marketing expert, popular speaker, and founder of Do It! Marketing whose clients range from small and solo business owners to Fortune 500 companies, including IBM, Comcast, Microsoft, Accenture, and American Express. His expertise has been featured in major media including The New York Times, The Wall Street Journal, Selling Power, Entrepreneur, Investor’s Business Daily, and Fast Company.

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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Get Ready for Greater Success with Do It! Marketing David Newman jump starts your thinking to take ACTION through his unique and authentic contrarian style in his book, Do It! Marketing. With his distinctive humor and teaching style, he walks you through each step of the marketing cycle. As a bonus to speed your implementation, the book also has vibrant color, a bold layout, and easy to follow ‘navigation.’ It’s like hiring David as your marketing / business coach and getting all his advice, interactive guidance, proven tools and ready-to-use templates in one place. Get ready for greater success, starting with Chapter One. Gerrie Dresser, CEO, Unique Impact - Executive / Personal Brand Coach.
Read-by-Glowlight More than 1 year ago
You could spend $2,500 attending a marketing bootcamp and then sign up for $10,000 coaching afterward—or you could simply read David Newman’s brilliant, insightful book, Do It! Marketing. You’ll definitely want your own copy, so that you can read, then study, then use it as a reference going forward. Do It! Marketing is a must-have for anyone who runs a business, or who is offering a product or service for sale. Whether you seek active or passive income, online or brick-and-mortar sales, this tutorial applies. David Newman’s own clients range from solo business owners to Fortune 500 companies. His expertise has been featured in major media including NY Times, Wall Street Journal, Entrepreneur, and more. When he started his leadership marketing advisory firm, he didn’t want to bill by the hour. One of his principles was, “Unlike many other firms, we are committed to getting you to your destination, not in running the meter!” One of his sound bites during those early years was, “Fixed fees. No surprises. Just results.” During the testing phase, people’s faces lit up when they heard it—and that is the reaction you want to see to your own mottos, taglines, and elevator speeches. One of my favorite sections is, “Three Ways Your Business Can Market to the Lazy, Busy, and Befuddled,” because that covers the vast majority of potential customers or clients. I love what he wrote: “If you can’t market and sell to ignorant people who give you stupid excuses, you’re going to have a very brief career in sales.” It’s funny but it hits the bullseye. If you want to boost your expert positioning, Part 4 is for you. If you want to dominate social media (and who these days doesn’t?) Part 5 is for you. You’ll learn how to avoid putting out mediocre content out on Twitter or Facebook that does nothing to enhance your reputation. Don’t oversell. Do become more visible and more credible. He offers 12 Tips to Becoming Successful on LinkedIn. Five ways to use email without getting sucked in. Do you want better results, faster? Newman tell you how to get more leads, and how to stop wasting time. He reveals the lowest cost, highest return marketing strategy ever. It’s all here for the taking. The book ends with Your 21-Day Marketing Launch Plan. This is your $10,000 coaching program. Don’t worry about not having the time to dig into a textbook tome. The book is laid out in the most easy-to-read manner possible. Large font, call-out boxes, lists, bullet points, and red highlights guide you through quickly so you can get on to the implementation and increasing your profits. Highly recommended to everyone except those businesses I dislike and don’t want to see succeed.