Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition [NOOK Book]

Overview

As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control ...
See more details below
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$11.49
BN.com price
(Save 42%)$19.95 List Price

Overview

As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: • Avoid blah, blah, blah marketing
• Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world
• Get noticed
• Position yourself as an expert
• Become the obvious choice in your market
• Do social media right
• Zero in on your customers’ pain/gain factors
• Learn to speak their language
• Get a steady stream of referrals
• Identify and focus on high-payoff activities
• Cultivate and leverage enthusiastic advocates
• And more

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.
Read More Show Less

Editorial Reviews

From the Publisher

"In this cleverly packaged marketing guidebook, David Newman offers small-business owners sage advice on how to stand out in the crowd and attrack and keep customers and clients." --Fort Worth Star-Telegram

“Recommended to small-business owners and would-be entrepreneurs. Students of business can learn a great deal about the nitty-gritty of marketing by reading this book.” --Library Journal Xpress Reviews

"...there's lots of good information in Do It! Marketing for budding entrepreneurs....a cut above most of the sales and marketing how-to books." --Inland Empire Business Journal

“You’ll want to keep picking up this book again and again, because it’s packed with useful information for small busineses.” --Small Biz Trends

Read More Show Less

Product Details

  • ISBN-13: 9780814432877
  • Publisher: AMACOM
  • Publication date: 6/5/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 288
  • Sales rank: 166,897
  • File size: 2 MB

Meet the Author

DAVID NEWMAN is an acclaimed marketing expert, popular speaker, and founder of Do It! Marketing whose clients range from small and solo business owners to Fortune 500 companies, including IBM, Comcast, Microsoft, Accenture, and American Express. His expertise has been featured in major media including The New York Times, The Wall Street Journal, Selling Power, Entrepreneur, Investor’s Business Daily, and Fast Company.
Read More Show Less

Read an Excerpt

DO IT! MARKETING

77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition


By DAVID NEWMAN

AMACOM

Copyright © 2013 David Newman
All rights reserved.
ISBN: 978-0-8144-3287-7


Excerpt

CHAPTER 1

STOP THROWING MONEY INTO A MARKETING BLACK HOLE


A stern-looking executive stares out at you from the page in the magazine.

The body of the ad reads:

I don't know who you are.

I don't know your company.

I don't know your company's product.

I don't know what your company stands for.

I don't know your company's customers.

I don't know your company's record.

I don't know your company's reputation.

Now, what was it you wanted to sell me?


This ad first ran in BusinessWeek in 1958. And its message is even more relevant today: You must build relationships before you sell.

If you're investing in trusted advisor marketing (it goes by several other names like inbound marketing, thought leadership marketing, and content marketing), then you've probably asked yourself, "How (and when) will this generate a sale?"

And that is the completely WRONG question to ask.

By the time you're done reading this book, you'll see exactly why—AND you'll be able to ask (and answer) much better questions to grow your business right away.


INSIGHT 1: YOU NEED TO SELL THE SAME WAY THAT YOU BUY.

Look at your e-mail spam or bulk e-mail folder. Yes, you. Yes, right now.

I'll wait ...

Tap-tap-tap- tap. You're back. Excellent.

Did you see that spam e-mail from the toner cartridge company? Did you catch the pitch from the SEO firm that filled out your website's contact form? Did you respond to that great deal on vacation cruises? No?

OK. Now pop over to your paper mail pile on your desk. Did you check out the latest triple-play offer from your friendly cable company? How about that compelling cell phone offer from Verizon? The Wall Street Journal subscription offer? Or how about that postcard—you know, the one from the home heating oil company? No?

When's the last time you gave your credit card number to a cold caller who interrupted your family dinner? NEVER??

I'm shocked!

But you seem pretty excited about YOUR cold calls—and sending out YOUR spam, YOUR offers, YOUR postcards, YOUR sales messages.

The problem with doing it this way? In four words:

Zero. Value. For. Prospects.

And hello? YOU don't BUY this way.

What in the world makes you think your prospects DO?

Look once more at the ad at the start of the chapter and answer a few simple questions:

Question 1: What VALUE have I ADDED to my prospect's world in order to EARN the RIGHT to INVITE them to a conversation and OFFER my solutions to their problems, headaches, heartaches, and challenges?


INSIGHT 2: REFERRALS ROCK ... BUT THEY'RE NOT DEAF, DUMB, OR BLIND.

The next thing you're going to tell me is that you don't NEED to do any marketing because 99 percent of your business is repeat and referral business, and it's always been that way. You don't see how any newfangled marketing is going to move the needle toward closing more sales.

Do you seriously think that referrals don't check you out online before picking up the phone? What messages are you sending to your valued referrals with:

* Your outdated website. Articles from three years ago are outdated, friends. And from 2005, even more so. And design aesthetic from 1998 most of all.

* Your sporadically updated blog that you leave dormant for two (or four or six!) months at a clip?

* Your abandoned Twitter account that you set up because someone said you had to? Now it has 87 followers while your competitors have 5,000 (or a whole lot more).

* Your sketchy, bare bones LinkedIn profile that has 200 connections but only two recommendations? (And they're from two years ago. From people with the same last name as you.)

* Your "glory days" articles and TV clips and PR placements from 20 (yes, I'm serious), 10, or even five years ago. Nothing screams "has-been" like old media.


Make no mistake: Getting repeat and referral business is great.

But don't kid yourself that this absolves you from having a top-notch web presence, social media platform, and body of knowledge that is ultra-current, super-relevant, and obviously abundant.

In fact, you are leaving yourself open to EMBARRASSMENT if your advocates hear back from their referrals and find themselves in the awkward position of having to defend your out-of-date marketing platform, which now casts your professional expertise into doubt.

Question 2: Does my overall online presence REASSURE and REINFORCE the referrals I earn? Does it contain the most current, credible, and relevant marketing messages, positioning, content, resources, and value that will make my advocates LOOK BETTER—not worse—for referring me?


INSIGHT 3: TRUSTED ADVISOR MARKETING IS A FOUR-LAYER ENCHILADA.

And you don't get to eat the delicious golden-brown cheese without first layering on the meat! Here's what "four-layer" means:

1. The first layer—at the core of the matter—is your Reputation. Your work. Your track record. If you stop there, you'll have a VERY hard time attracting NEW leads and prospects to your doorstep. "My work should speak for itself" is what a lot of very smart people say—smart people who have a hard time making their mortgage payments.

2. The second layer is Amplification. Ways to make your signal stronger. Enter social media marketing, niche PR, article marketing, blogging, keyword research, and search engine optimization. This is the key to spreading your ideas and broadcasting your expertise.

3. The third layer is Leverage. This is where you begin to capitalize on your trusted advisor assets such as articles, blogs, videos, podcasts, interviews, white papers, special reports, book excerpts, and other value-first marketing tools. You can now reach out to high-probability prospects both individually (on LinkedIn, for example) and collectively (on your blog, for example). This is where your job becomes putting the right bait on the right hooks in the right lakes to catch the right fish.

4. The fourth layer is Gravity. This is like Jim Collins's flywheel concept in Good to Great: It takes a long time to get it spinning but then is very hard to stop because of the power of momentum. This is where you start to see payoffs: more leads, better prospects, bigger opportunities, more conversations, higher profile alliances, more invitations to speak, publish, guest post, contribute and teach, and [drum roll, please] more invitations to do great work at premium fees for great clients who NOW know you, like you, and trust you enough to hand over five- and six-figure checks because their level of confidence in your expertise is pretty close to 100 percent.

Question 3: Do you want to make more sales to strangers? (Good luck with that). Or do you really want more people to recognize, respect, and request YOU by name when they have a need, project, or problem that they instantly see has "your name written all over it"? If that's your goal, then trusted advisor marketing is for you.

Reread the ad at the beginning of the chapter, and let's do a twenty-first-century spin on it together.

* I don't know who you are.

* I don't read your blog. I don't subscribe to your newsletter.

* I don't see your name in my industry's publications.

* I don't hear my peers spreading your ideas.

* I don't come across your content in Google searches.

* I don't connect your solutions to my problems.

* I don't feel the gravity of your credibility or credentials.

* I don't have any tangible way to gauge your expertise or experience.

* Now—what was it you wanted to sell me?


So here's the ultimate (and most important) question for YOU:

How can you realistically expect to SELL anything WITHOUT first setting the necessary preconditions for ANY sale with trusted advisor marketing?

The answer is as simple as it is obvious: You can't. Just like you can't drive your car from Denver to Sheboygan if you haven't first filled up your gas tank.

Only then can you get behind the wheel, plan your route, use your GPS, add more fuel along the way (and probably some beef jerky and Sno-Balls and root beer), AND put in the hours and the miles to get you to your destination.

Nobody—and I mean N-O-B-O-D-Y—hires vendors, suppliers, or professional services firms sight unseen. You wouldn't. I wouldn't either.

And the facts prove that today's buyers are just like YOU and ME. The kind of marketing we'll explore together in this book—trusted advisor marketing—is a marathon, not a sprint. And, as any marathoner will tell you, the best (and only) way to run a marathon is one mile at a time.

On your mark ... get set ... GO!

CHAPTER 2

DETERMINE WHO, THEN WHY—AND YOUR WHAT COMES LAST


* What should be my company name?

* What's the best headline for this web page?

* What are the right words for our telemarketing scripts?

* What do I say to people when they ask me, "So what do you do?"

* What tagline will attract the right prospects and customers?

* What should I say in this sales letter?


"What—What—What?" needs to become "Wait—Wait—Wait!"

You're wasting your time. Truly.

"What?" is the wrong question.

More specifically, it's the wrong FIRST question when it comes to your marketing.

Let's boil this down to a very simple exercise. Imagine for a moment that I ask you to take out a piece of paper to write a letter.

You do so, and, with pen in hand, you find yourself staring at a blank sheet of paper. In the upper left corner, you write the word, "Dear," and then you're stuck.

Before you can get any further in your task, you need to ask me TO WHOM should the letter be addressed. The President of the United States? Your cousin Marvin in New Orleans? Your old high school sweetheart?

It makes a difference, doesn't it?

The assignment gets more interesting when I tell you that the letter is intended for your Aunt Sally. (Humor me, and pretend you do indeed have a dear old Aunt Sally!)

So you fill in the top of your letter with "Dear Aunt Sally." So far, so good.

Your next question might be WHY are you writing to your Aunt Sally? Is it to check on her health? To ask for her delicious apple pie recipe from last Thanksgiving? Or to thank her for those snappy Argyle socks she got you for Christmas?

Let's say it's to ask for her family secret apple pie recipe.

Having answered the WHO and the WHY questions, you would most likely get busy and create a compelling, fast, easy letter with no further questions.

Notice all the things you would NOT need to worry about:

* What do I say?

* How do I say it?

* What words should I use?

* What words should I avoid?

* Will she like the letter?

* Will she act on the letter?

* Fret, fret, fret ...

* Worry, worry, worry ...


You're just going to write the letter, get the recipe, and have a great relationship with your dear old Aunt Sally. And the reason will be that you connected with her with enthusiasm and authenticity for a specific purpose that made her feel valued, special, and important to you.

Have you connected all the dots yet? This is how MARKETING is supposed to work too.

Figure out WHOM you're talking to, TALK to them for a GOOD, SPECIFIC, RELEVANT reason, understanding who they are and what's important to THEM. Just do that, and you'll have all the professional copywriters and ad agencies beat in no time flat.

CHAPTER 3

WHO ARE YOU?


This part of the book is titled "It's About Them, Really." So why is the first chapter called "Who Are You?" Because all leadership is self-leadership. All knowledge is self-knowledge.

Ha! Gotcha—THAT was philosophical mumbo jumbo. You can never be too careful reading these business books. Stay alert!

For you to be as successful as you deserve to be in your business—for you to be able to help THEM, support THEM, sell to THEM—you need to know what YOU want first. You need to know who you are, where you're going, and how you'll get there.

First, think through and make some decisions about your business model, your revenue model, and your delivery model.

Once you nail that down, you'll be able to focus your expertise and lay out all your possible offerings.

This is a thinking, writing, and strategizing exercise.

Allow between two and three hours for this work. It may take less time if you've already decided on some of these things, but it should not take more.

Turn off e-mail. Turn off the phone. Concentrate for 30–60 minute chunks on these questions and on capturing your answers.

Don't feel you have to write long responses; often key words or short phrases are fine. This work is internally focused, so approach it in the manner that is the most helpful to YOU.

Here's how to begin.

Take some time to answer the questions, or just jot down some detailed notes for further thought. Complete this exercise now, and you'll gain clarity on those BIG questions, and you'll be ready to make good decisions about the future direction of your marketing—and your business.

Here are the questions:

Business Model

Are you building:

* An organization (employees, sales force, offices, etc.)?

* A practice (solo professional, no employees, work from home, etc.)?

* A project-based consultancy (a loose affiliation of people and resources)?

* Something that isn't any of these? Jot down your ideas.


Revenue Model

How will you make money?

How much and from what sources?


Do you want active income?

* Selling products

* Selling services

* Selling expertise

* Short-term projects (less than 1 month)

* Medium-term projects (1-3 months)

* Long-term projects (3 months to 1 year or more)
(Continues...)


Excerpted from DO IT! MARKETING by DAVID NEWMAN. Copyright © 2013 by David Newman. Excerpted by permission of AMACOM.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Read More Show Less

Table of Contents

Contents

PROLOGUE: DOING YOUR BEST IS NOT ENOUGH....................     XIII     

PART ONE: MARKETING ROCKS....................          

Introduction....................     2     

1. Stop Throwing Money into a Marketing Black Hole....................     4     

2. Determine Who, Then Why—And Your What Comes Last....................     10     

PART TWO: IT'S ABOUT THEM, REALLY....................          

3. Who Are You?....................     14     

4. What Do You Want to Be KNOWN For?....................     16     

5. Who Are They?....................     19     

6. Show Up With a Bucket....................     22     

7. Hula Hoops And Kool Aid....................     23     

8. Avoid Blah-Blah-Blah Marketing....................     25     

9. Stop Selling Sugar....................     26     

10. Visibility + Credibility = Buyability....................     28     

11. 50 Reasons People Should Buy from You....................     31     

PART THREE: LEARN TO SPEAK PROSPECT....................          

12. Build Your Marketing Language Bank....................     38     

13. Seven Questions to Identify Your Best Buyers....................     41     

14. Don't Fall into the Same-O Lame-O Trap....................     42     

15. Zero In on Your Pain/Gain Factors....................     45     

16. How to Build Your Prospect Phrase Book....................     49     

17. The Only Three Problems You Can Solve....................     52     

18. You Solve People Problems....................     54     

19. You Solve Process Problems....................     56     

20. You Solve Profit Problems....................     57     

21. Control Is Priceless....................     59     

22. Your Buyers Are Lazy, Busy, and Befuddled....................     60     

23. Clarity Indicates Expertise....................     62     

PART FOUR: EXPERT POSITIONING....................          

24. How to Profit from 3PR....................     66     

25. CEO Speaking ls Your Best Weapon....................     69     

26. Find Out Which Audiences Pay Off....................     71     

27. Be Serious....................     74     

28. Chasing Chum Makes You a Chump....................     78     

PART FIVE: DOMINATE SOCIAL MEDIA....................          

29. Create Killer Social Media Scripts....................     82     

30. Seven Rules for Your E-Mail Signature File....................     87     

31. The (Real) IDIOT's Guide to Social Media Marketing....................     89     

32. I: "I, Me, My" Syndrome....................     90     

33. D: Dumb It Down....................     91     

34. I: Information Without Invitation....................     93     

35. O: Overselling....................     97     

36. T: Talk Without Action....................     101     

37. S: Short-Term Focus....................     102     

PART SIX: THE "S" WORD....................          

38. Sell Like a Girl....................     110     

39. Your Sales To-Don't List....................     113     

40. You Don't Need Sales Training....................     120     

PART SEVEN: GET BETTER LEADS....................          

41. Market to People Who Are Already Listening....................     124     

42. Why You DON'T Want to Be in the Book....................     125     

43. Old Media Is Dead! Long Live Old Media!....................     126     

44. Nobody Is Going to Steal Your Idea....................     128     

PART EIGHT: GET BETTER PROSPECTS....................          

45. Five Reasons You're Getting Referred to Losers—And How to Fix It.......     132     

46. Build Your Referral Blurb....................     136     

47. Don't Be a Referral Jackass....................     139     

48. Work Your Network....................     141     

49. Why Your Inbound Leads Are a 911 Call....................     147     

50. Seven Stupid Ways to Blow Up Your Sales Process....................     149     

51. Five Signs That Your Prospect Is Giving You Too Much BS................     152     

52. Your Nine-Point Client GPS....................     153     

53. How Good of a Client Will You Be?....................     155     

PART NINE: ELIMINATE ROADBLOCKS....................          

54. RBI Meets CSI....................     158     

55. Become the Missing Piece....................     161     

56. Stop Wasting Your Time Following Up....................     164     

57. Nobody Leaves Hungry....................     172     

PART TEN: YOUR BUSINESS DNA....................          

58. Branding Is BS....................     178     

59. Your Name Supports Everything You Do....................     179     

60. BMW at One Dollar Over Invoice!....................     181     

61. You're Competing With Idiots—And They're Winning....................     183     

62. Diversify While Still Specializing....................     187     

63. Focus on Strategy, Not Tactics....................     192     

64. Planning Trumps Passion Every Time!....................     195     

PART ELEVEN: PERSONAL SUCCESS STRATEGIES....................          

65. Confidence Is Sexy....................     198     

66. Charm Is NOT a Four-Letter Word....................     199     

67. Lone Wolves Starve to Death....................     201     

68. Live Out of Your Calendar Not Your Inbox....................     202     

69. Five Ways to Use E-Mail Without Getting Sucked In....................     205     

70. The Secret Sauce....................     209     

71. Do WHAT You Love for PEOPLE You Love....................     210     

PART TWELVE: TAKING ACTION....................          

72. Five Marketing Moves for Business Success....................     214     

73. Move Up....................     214     

74. Move In....................     217     

75. Move Ahead....................     218     

76. Move Aside....................     220     

77. Move Alone....................     221     

PART THIRTEEN: YOUR 21-DAY MARKETING LAUNCH PLAN....................          

DAY 1. Who Are YOU?....................     229     

DAY 2. Who Are THEY?....................     231     

DAY 3. Develop Your Platform-Building Plan—Part I....................     233     

DAY 4. Develop Your Platform-Building Plan—Part II....................     236     

DAY 5. Personal Branding, Domain, and Web Setup....................     242     

DAY 6. Research and (Re-)set Your Prices....................     244     

DAY 7. Article Day....................     245     

DAY 8. Rest Day....................     247     

DAY 9. Website Setup or Review/Revision....................     247     

DAY 10. Building Inbound Links....................     248     

DAY 11. Assembling Your Basic Presentation....................     249     

DAY 12. Build a Simple Speaker One-Sheet....................     250     

DAY 13. Find Speaking Leads and Places to Deliver Your Client-Magnet
Presentation....................     250     

DAY 14. Ask for AIR (Advice, Insights, Recommendations)....................     251     

DAY 15. Article Submission Day....................     252     

DAY 16. Rest Day....................     253     

DAY 17. Product Development Day....................     253     

DAY 18. Create Your E-Mail and List-Building Platform....................     255     

DAY 19. Social Media Day....................     256     

DAY 20. Map Out Your Organization Chart....................     256     

DAY 21. You Made It!....................     258     

Your 21-Day Do It! Marketing Playbook....................     260     

ACKNOWLEDGMENTS....................     261     

INDEX....................     265     

ABOUT THE AUTHOR....................     273     


Read More Show Less

Customer Reviews

Average Rating 5
( 2 )
Rating Distribution

5 Star

(2)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted July 18, 2013

    Get Ready for Greater Success with Do It! Marketing David Newma

    Get Ready for Greater Success with Do It! Marketing

    David Newman jump starts your thinking to take ACTION through his unique and authentic contrarian style in his book, Do It! Marketing. With his distinctive humor and teaching style, he walks you through each step of the marketing cycle. As a bonus to speed your implementation, the book also has vibrant color, a bold layout, and easy to follow ‘navigation.’ It’s like hiring David as your marketing / business coach and getting all his advice, interactive guidance, proven tools and ready-to-use templates in one place. Get ready for greater success, starting with Chapter One. Gerrie Dresser, CEO, Unique Impact - Executive / Personal Brand Coach.

    Was this review helpful? Yes  No   Report this review
  • Posted July 12, 2013

    You could spend $2,500 attending a marketing bootcamp and then s

    You could spend $2,500 attending a marketing bootcamp and then sign up for $10,000 coaching afterward—or you could simply read David Newman’s brilliant, insightful book, Do It! Marketing. You’ll definitely want your own copy, so that you can read, then study, then use it as a reference going forward. Do It! Marketing is a must-have for anyone who runs a business, or who is offering a product or service for sale. Whether you seek active or passive income, online or brick-and-mortar sales, this tutorial applies.

    David Newman’s own clients range from solo business owners to Fortune 500 companies. His expertise has been featured in major media including NY Times, Wall Street Journal, Entrepreneur, and more. When he started his leadership marketing advisory firm, he didn’t want to bill by the hour. One of his principles was, “Unlike many other firms, we are committed to getting you to your destination, not in running the meter!” One of his sound bites during those early years was, “Fixed fees. No surprises. Just results.” During the testing phase, people’s faces lit up when they heard it—and that is the reaction you want to see to your own mottos, taglines, and elevator speeches.

    One of my favorite sections is, “Three Ways Your Business Can Market to the Lazy, Busy, and Befuddled,” because that covers the vast majority of potential customers or clients. I love what he wrote: “If you can’t market and sell to ignorant people who give you stupid excuses, you’re going to have a very brief career in sales.” It’s funny but it hits the bullseye.

    If you want to boost your expert positioning, Part 4 is for you. If you want to dominate social media (and who these days doesn’t?) Part 5 is for you. You’ll learn how to avoid putting out mediocre content out on Twitter or Facebook that does nothing to enhance your reputation. Don’t oversell. Do become more visible and more credible. He offers 12 Tips to Becoming Successful on LinkedIn. Five ways to use email without getting sucked in.

    Do you want better results, faster? Newman tell you how to get more leads, and how to stop wasting time. He reveals the lowest cost, highest return marketing strategy ever. It’s all here for the taking.

    The book ends with Your 21-Day Marketing Launch Plan. This is your $10,000 coaching program.

    Don’t worry about not having the time to dig into a textbook tome. The book is laid out in the most easy-to-read manner possible. Large font, call-out boxes, lists, bullet points, and red highlights guide you through quickly so you can get on to the implementation and increasing your profits. Highly recommended to everyone except those businesses I dislike and don’t want to see succeed.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)