Do-it-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! / Edition 2

Do-it-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! / Edition 2

by Fred E. Hahn, Kenneth G. Mangun, Hahn
     
 

ISBN-10: 0471154423

ISBN-13: 9780471154426

Pub. Date: 04/24/1997

Publisher: Wiley

How to create Madison Avenue advertising on a Main Street budget

Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity.

Overview

How to create Madison Avenue advertising on a Main Street budget

Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques.

FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Product Details

ISBN-13:
9780471154426
Publisher:
Wiley
Publication date:
04/24/1997
Series:
Wiley Small Business Edition Series
Edition description:
REV
Pages:
320
Product dimensions:
10.00(w) x 7.00(h) x 0.79(d)

Table of Contents

Newspaper and Magazine Advertising.

Selecting Print Media.

Flyers, Brochures, Bulletins, and Invitations.

Direct Mail and Database Direct Marketing.

Catalogs: A Project for Creative Nitpickers.

Out-of-Home Advertising and Promotion.

Telemarketing.

Broadcast Fax.

Advertising on the Web.

Publicity and Public Relations.

TV, Radio, Video, and CD Creative and Production.

Sales and Marketing Presentations.

Conventions, Trade Shows, Consumer Shows, and Meetings.

Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution.

Finding the Right Advertising Agency and Other Promotional Resources.

Index.

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