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Do-it-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! / Edition 2

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Overview

How to create Madison Avenue advertising on a Main Street budget

Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques.

FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

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Product Details

  • ISBN-13: 9780471154426
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/24/1997
  • Series: Wiley Small Business Edition Series
  • Edition description: REV
  • Edition number: 2
  • Pages: 349
  • Product dimensions: 10.00 (w) x 7.00 (h) x 0.79 (d)

Meet the Author

FRED E. HAHN is an independent consultant with more than thirty-five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.
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Table of Contents

Newspaper and Magazine Advertising.

Selecting Print Media.

Flyers, Brochures, Bulletins, and Invitations.

Direct Mail and Database Direct Marketing.

Catalogs: A Project for Creative Nitpickers.

Out-of-Home Advertising and Promotion.

Telemarketing.

Broadcast Fax.

Advertising on the Web.

Publicity and Public Relations.

TV, Radio, Video, and CD Creative and Production.

Sales and Marketing Presentations.

Conventions, Trade Shows, Consumer Shows, and Meetings.

Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution.

Finding the Right Advertising Agency and Other Promotional Resources.

Index.

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