Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Overview

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new Third Edition is ...
See more details below
Paperback (Third Edition)
$18.48
BN.com price
(Save 25%)$24.95 List Price
Other sellers (Paperback)
  • All (15) from $1.99   
  • New (4) from $14.51   
  • Used (11) from $1.99   
Sending request ...

Overview

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new Third Edition is better -- and more comprehensive -- than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques.
Read More Show Less

Product Details

  • ISBN-13: 9780471273509
  • Publisher: Wiley
  • Publication date: 3/21/2003
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 360
  • Sales rank: 1,035,327
  • Product dimensions: 6.97 (w) x 10.06 (h) x 0.93 (d)

Meet the Author

FRED E. HAHN is an independent consultant with more than thirty-five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.
Read More Show Less

Table of Contents

Preface
Acknowledgments
Introduction
Table of Checklists and Key Charts
Ch. 1 Newspaper and Magazine Advertising 1
Ch. 2 Selecting Print Media 38
Ch. 3 Flyers, Brochures, Bulletins, and Invitations 63
Ch. 4 Direct Mail and Database Direct Marketing 90
Ch. 5 Catalogs: A Project for Creative Nitpickers 129
Ch. 6 Out-of-Home Advertising and Promotion 161
Ch. 7 Telemarketing 178
Ch. 8 Broadcast Fax 198
Ch. 9 Advertising on the Web 208
Ch. 10 Publicity and Public Relations 230
Ch. 11 TV, Radio, Video, and CD Creative and Production 254
Ch. 12 Sales and Marketing Presentations 268
Ch. 13 Conventions, Trade Shows, Consumer Shows, and Meetings 280
Ch. 14 Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution 313
Ch. 15 Finding the Right Advertising Agency and Other Promotional Resources 337
Index 341
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)