Do-It-Yourself Advertising: How to Produce Great Ads, Catalogs, Direct Mail, and Much More

Overview

A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
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1st Edition, Fine/Fine Clean, bright and tight. No ink names, tears, chips, foxing etc. ISBN 0471553891

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Overview

A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
Read More Show Less

Product Details

  • ISBN-13: 9780471553892
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/28/1993
  • Series: Wiley Small Business Series , #27
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 7.32 (w) x 10.18 (h) x 1.03 (d)

Table of Contents

Newspaper and Magazine Advertising
Flyers, Brochures, Bulletins, and Invitations
Direct Mail and Data-Based Direct Marketing
Catalogs: A Project for Creative Nitpickers
Conventions, Trade Shows, Consumer Shows, and Meetings
Publicity and Public Relations
Presentations
Telemarketing
Audio and Audiovisual Communication
Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution
Finding the Right Advertising Agency and Other Promotional Resources
Index
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