Do-It-Yourself Direct Marketing: Secrets for Small Business

Do-It-Yourself Direct Marketing: Secrets for Small Business

by Mark S. Bacon
     
 

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This nuts-and-bolts resource helps small business owners develop marketing techniques tailored to their individual business and financial needs. Packed with time- and money-saving strategies, it covers everything from selecting the appropriate media and markets to creating a mailing list database to tracking responses.

Overview

This nuts-and-bolts resource helps small business owners develop marketing techniques tailored to their individual business and financial needs. Packed with time- and money-saving strategies, it covers everything from selecting the appropriate media and markets to creating a mailing list database to tracking responses.

Product Details

ISBN-13:
9780471163848
Publisher:
Wiley
Publication date:
10/10/1997
Pages:
304
Product dimensions:
5.95(w) x 8.89(h) x 0.79(d)

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