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Do Something Different: Proven Marketing Techniques
     

Do Something Different: Proven Marketing Techniques

by Jurgen Wolff, Richard Branson (Foreword by)
 

Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.

Overview

Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.

Product Details

ISBN-13:
9780753509937
Publisher:
Random House UK
Publication date:
03/14/2005
Series:
Virgin Business Guides Series
Pages:
288
Product dimensions:
4.87(w) x 8.31(h) x 0.69(d)

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