Do You Matter?: How Great Design Will Make People Love Your Company [NOOK Book]


“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”

John Sculley  former CEO, Pepsi and Apple


“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.”

Bill Burnett  Executive Director, Design Program, Stanford University



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Do You Matter?: How Great Design Will Make People Love Your Company

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“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”

John Sculley  former CEO, Pepsi and Apple


“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.”

Bill Burnett  Executive Director, Design Program, Stanford University


“Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.”

Ray Riley  Design GM, Entertainment and Devices, Microsoft


“This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” 

Noah Kerner  CEO, Noise and coauthor, Chasing Cool


More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

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Editorial Reviews

Publishers Weekly

In this mostly well-argued book, industrial design expert Brunner and corporate consultant Emery (Success Built to Last) put forth a design manifesto: building a successful company is not just about the shiny end product but about designing every aspect of the customer's experience. By paying just as much attention to store design, Web sites and customer support as to the product or service being sold, a company can build an emotional relationship with its customers and so secure market share for life. They contend that design should influence every single business decision and-if done right-will lead consumers to become truly invested, and willing to pay extra. The authors return again and again to several well-known brand names as exemplars of their theory. Ikea, Samsung and Whole Foods are all given props, though highest praise is reserved for Brunner's old employer, Apple, so much so that at times this book reads like an Apple promotional product. Combining their knowledge of design, organizational structure, branding and product placement, the authors have essentially repackaged a simple idea: the customer's feelings matter. (Sept.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Product Details

  • ISBN-13: 9780132703758
  • Publisher: Pearson Education
  • Publication date: 8/26/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Sales rank: 909,619
  • File size: 2 MB

Meet the Author

Robert Brunner’s career as an industrial designer is iconic in the high technology arena. As director of industrial design at Apple Computer, he founded the Industrial Design Group and developed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac—prelude to the iMac. As a partner at Pentagram, one of the world’s most influential design firms, he worked with Fortune 500 companies, including Nike, Microsoft, Hewlett Packard, Dell, and Nokia, as well as developed new products for many global enterprises. In early 2007, Robert founded Ammunition, a product design, brand, and interactive development consultancy. His product designs have won numerous awards from the Industrial Designers Society of America and BusinessWeek, including eight best of category awards. His work is included in the permanent design collection of the Museum of Modern Art (MoMA). Robert also teaches advanced product design at Stanford University.


Stewart Emery is coauthor of the international bestseller, Success Built to Last. He has a lifetime of experience as an entrepreneur, creative director, corporate culture consultant, and executive coach. He has conducted coaching interviews with more than 12,000 people in the last three decades and is considered one of the fathers of the Human Potential Movement. Stewart serves as Visiting Professor at the John F. Kennedy University School of Management. Author of two other best-selling books, Actualizations: You Don’t Have to Rehearse to Be Yourself and The Owners Manual For Your Life, Stewart Emery has led workshops, seminars, and delivered keynotes all over the world. As a consultant, he asked questions that lead MasterCard to its legendary “priceless” campaign.

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Read an Excerpt

Praise for Do You Matter?Praise for Do You Matter?

"Telling great stories through design leads to experiences your customers will love. This book uncovers the path to world class design that matters to people and to profits that shareholders treasure."

—Sam Lucente Vice President, HP Design

"Being design-driven is not about just making beautiful products. It is about how a company can deliver a positive emotional idea to the customer. This book will tell you how to embed great design in your business culture."

—Sang-yeon Lee Director, Samsung Design America

"If your interest is brand and design, Do You Matter? dares to ask the tough questions, and ventures to answer them with insight and clarity. Well done Brunner and Emery!"

—Todd Wood Vice President, Industrial Design, Research In Motion

"With their brutally honest assessment of many of the brands and products that litter our lives, Brunner and Emery leave no doubt that customer-centered experience design is the key to transforming business. You must read this book."

—Darrel Rhea CEO, Cheskin Added Value

"No one knows industrial design and its impact on companies better than Robert Brunner. In this book, Brunner and Emery show why design matters. This is a must read for anyone needing to understand the powerful impact of design."

—Phil Baker Author, From Concept to Consumer

© Copyright Pearson Education. All rights reserved.

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Table of Contents

Chapter 1: Design Matters 2

Chapter 2: Do You Matter? 18

Chapter 3: How To Matter 36

Chapter 4: Being Design Driven 66

Chapter 5: Your Brand is Not Your Logo 100

Chapter 6: Products as Portals 126

Chapter 7: Your Products and Services Are Talking to People 157

Chapter 8: Being a Design Driven Culture 180

Chapter 9: Go Forth and Matter 205


Endnotes 212


Index 216

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Sort by: Showing all of 4 Customer Reviews
  • Posted July 29, 2009

    more from this reviewer

    The latest word on why good design sells

    To create a company that really matters to other people, design a unique, positive customer experience into every aspect of your product or service. That requires becoming a "design-driven" firm, with leaders who understand that great design is the only thing that saves a product from becoming a commodity. Inspirational design turns your product into something bigger than the sum of its parts. To demonstrate this desirable design experience, authors Robert Brunner and Stewart Emery (writing with Russ Hall) point to iconic products, such as iPods and Harley-Davidson motorcycles. Their passion for corporate devotion to design permeates every page, becoming, alas, weaker with repetition, and then getting refortified in chapter eight, which offers a solid method for achieving successful design. getAbstract recommends this book to managers since most designers already agree that superior, comprehensive design is good for business.

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  • Posted July 12, 2009

    more from this reviewer

    This Book Doesn't Matter

    Written from a highly biased perspective, as the authors both worked in some capacity with Apple, this book cannot give any greater examples than the Apple company itself in respect to the points this book has tried desperately hard to convey; but which failed terribly so. And any attempt at backing up its claims through the use of examples outside of the Apple company is clearly not as strong, as the authors hadn't taken time enough to better research their examples.

    Additionally, poorly-written prose and a loose theme forced me to close the book immediately following the completion of the third chapter (I even surprised myself by reading so far into the book).

    Pearson Education should do a better job at researching its authors, and for a highly-respected publishing house, should do a lot better at editing syntax and spelling.

    Overall, "Do You Matter" is a horrible book for anyone who respects the English language or the value and art of sentence structure.

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  • Posted March 1, 2009

    more from this reviewer

    I Also Recommend:

    Finally - Someone Gets It!

    This book is absolutely amazing. Everything exudes great design to include the book cover, page layouts, writing style, and the thick card stock for all pages. I would expect nothing less from a book written about great design practices and branding, however one would be surprised at how many books miss the mark. I highly recommend this book to individuals and businesses who are interested in design and how it can improve your image as an individual and business. I cannot say enough good things about this book, I wish every book was as elegant, easy to read, and offered as much value.

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  • Anonymous

    Posted February 16, 2009

    No text was provided for this review.

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