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Business development is part of everyone's job function. Do YOU Mean Business? by Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers®, LLC, gives you a powerful technical / non-technical collaboration toolkit you can put into practice, immediately. Create, lead and ...
Business development is part of everyone's job function. Do YOU Mean Business? by Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers®, LLC, gives you a powerful technical / non-technical collaboration toolkit you can put into practice, immediately. Create, lead and manage engineering and sales outcomes that differentiate you and your company from the competition.
In Do YOU Mean Business?, Babette Ten Haken provides technical and sales people and other sellers, like C-level entrepreneurs, a solid strategy for how to explain a product, its benefits, and its value in ways that buyers and investors can easily understand and sellers can comfortably present. Liberate yourself from status quo, discipline-driven mindset. Learn how to use the right and left sides of your brain – at the same time! Develop the ability to communicate and collaborate with colleagues, customers and investors, no matter what their perspectives and where they sit around the business development table.
Do YOU Mean Business? by Babette Ten Haken, Founder & President of Sales Aerobics for Engineers®, LLC, shows you how to inject entrepreneurial mojo into startup businesses, small businesses, and divisions of large companies. Trained as a scientist and enterprise-level strategic facilitator, Babette crossed over to the new product development, customer-driven design, and sales side of the business table. Like many of you, she was frustrated with team outcomes. Nobody was communicating. There was an Us versus Them mind set. One discipline was pitted against the other. Have you noticed the same thing?
Babette identified a gap between cross-functional collaboration involving sales and engineering. She developed an impactful toolkit of collaboration, communications and team-building techniques which gets everyone on the same page. In Do YOU Mean Business? she teaches these same communications and collaboration skills to you. She focuses today's small businesses and startup businesses on leveraging collaboration. Let's work together and create, manage, and drive business and revenue outcomes!
“Shows you what actually works in today’s business environment.” ~ Jill Konrath, business strategist and author: Selling to BIG Companies and SNAP Selling
“Should be the required ‘field manual’ for any entrepreneur, sales or engineering leader.” ~ James Kanary, Business Unit Manager, Healthcare Information Technology Industry
“Engineers who master the art of sales and marketing are a highly valuable asset.” ~ Nancy Nardin, Founder, Smart Selling Tools™
“Engineers and business development professionals can achieve success by communication, comprehending customer needs, and working collaboratively.” ~ Matt Barcus, Managing Principal, Precision Executive Search; Managing Partner, CivilEngineeringCentral.com