Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary barrier: they don't speak the same language.
In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how to:
• Liberate yourself from the status quo of discipline-driven mindsets
• Develop the ability to simultaneously translate technical as well as non-technical information to colleagues and customers
• Understand how your functional role - not your job description - allows you to positively impact business development, even if you are a technical expert
"A 'must have' resource for all individuals (technical and non-technical) looking to grow their careers." ~Ben Matthews, P.E., Project Manager, Global Engineering and Design Consultancy
"Engineers who master the art of sales and marketing are a highly valuable asset." ~ Nancy Nardin, Founder, Smart Selling Tools™
"Should be the required 'field manual' for any entrepreneur, sales or engineering leader." ~ James R. Kanary, Business Unit Manager, Healthcare Information Technology industry
"Shows you what actually works in today's business environment."~ Jill Konrath, business strategist and author: Selling to BIG Companies and SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
"Engineers and business development professionals can achieve success by communication, comprehending customer needs, and working collaboratively." ~ Matt Barcus, Managing Principal, Precision Executive Search; Managing Partner, CivilEngineeringCentral.com
BABETTE N. TEN HAKEN holds degrees from Washington University, St. Louis, MO, and University of London, UK. Her successful career in scientific, marketing research, and sales roles led to the creation of her firm, Sales Aerobics for Engineers®, LLC, where she works with technically-focused companies, enhancing team performance for revenue generation.
Overview
Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary barrier: they don't speak the same language.
In Do YOU Mean Business? ...