Do You Want to Keep Your Customers Forever?

Do You Want to Keep Your Customers Forever?

by Joseph B. Pine
     
 

View All Available Formats & Editions


This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be… See more details below

Overview


This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Product Details

ISBN-13:
9781422140277
Publisher:
Harvard Business Review Press
Publication date:
03/02/2010
Series:
Harvard Business Review Classics
Edition description:
Reprint
Pages:
96
Product dimensions:
4.20(w) x 6.40(h) x 0.40(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >