Does Advertising Increase Smoking?: Economics, Free Speech and Advertising Bans

Overview

Freedom of speech is held so dear in western democracies that the State must demonstrate that any curbs on this fundamental freedom further a legitimate State interest.State interference with rights of advertisers of tobacco (or other) products should be backed by clear and compelling evidence that the limitation on a fundamental freedom is minimal, and will achieve the goal espoused. The belief that advertising of tobacco products increases the total volume of tobacco consumed is fairly new. Prior to the late ...
See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (2) from $5.44   
  • New (1) from $22.78   
  • Used (1) from $5.44   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$22.78
Seller since 2011

Feedback rating:

(827)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new and unread! Join our growing list of satisfied customers!

Ships from: Phoenix, MD

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Freedom of speech is held so dear in western democracies that the State must demonstrate that any curbs on this fundamental freedom further a legitimate State interest.State interference with rights of advertisers of tobacco (or other) products should be backed by clear and compelling evidence that the limitation on a fundamental freedom is minimal, and will achieve the goal espoused. The belief that advertising of tobacco products increases the total volume of tobacco consumed is fairly new. Prior to the late 1980s, few would have argued that tobacco advertising increases total tobacco consumption. Tobacco is a mature product. Vendors of mature products engage in advertising largely to lure consumers away from rivals, rather than attract new consumers into the market. Tobacco consumption is big business. The benefits to tobacco companies of successfully luring consumers away from rivals are exceptionally large, which explains their huge advertising budgets. Most cross-sectional studies of the tobacco-advertising relationship which purport to find a positive relationship are fatally flawed. Studies using better data and/or more sophisticated econometric techniques typically find little or no relationship between tobacco advertising and total tobacco consumption. Country-by-country studies that purport to find an advertising/total consumption relationship typically suffer from similar fatal errors and do not provide evidence that advertising restrictions will curb tobacco consumption. The suggestion that young people are induced to begin smoking as a result of advertising, particularly of 'popular' cartoon characters is unsupported. The over-whelming body of evidence suggests that the principal causes of youth smoking are parental influence and the influence of peers. Young people are often aware of tobacco advertising but this awareness need not translate into smoking initiation. The European Union Advertising ban directive is an attempt to usurp the right to regulate public health issues which, under the Treaties of Rome and Maastricht, is clearly reserved to the member nations of the European Union. Professor High examines whether there is 'clear and compelling' evidence to justify curbs on the freedom to advertise tobacco products. He finds no such evidence: tobacco advertising induces consumers to switch brands but it does not appear to increase total consumption. The EU's advertising ban directive usurps the rights of individual states to regulate public health issues.
Read More Show Less

Product Details

  • ISBN-13: 9780255364232
  • Publisher: Institute of Economic Affairs
  • Publication date: 1/1/1999
  • Series: Occasional Papers , #107
  • Pages: 118

Table of Contents

Foreword 9
The Author 11
Acknowledgements 12
1 Introduction 13
2 The Legality of Restrictions on Advertising 14
3 Preliminary Observations on Advertising 18
4 Review of Major International Studies of the Advertising-Consumption Relationship 23
5 Time-Series Studies of Advertising and Tobacco Consumption 39
6 Children and Advertising 71
7 The State of Law Regarding Advertising of Tobacco in the European Community 95
8 Conclusion Regarding the Influence of Advertising on the Consumption of Tobacco Products 117
Summary: Back cover
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)