Dogfight

Dogfight

by Ian Mcintyre
     
 

ISBN-10: 0275942783

ISBN-13: 9780275942786

Pub. Date: 10/23/1992

Publisher: ABC-CLIO, Incorporated

Dogfight examines the intense rivalry of the past two decades between the European Airbus consortium and the major U.S. aircraft manufacturers, Boeing and McDonnell Douglas. From the Americans' point of view, Airbus has been heavily subsidized by its supporting governments—indeed nearly nationalized—and not exposed to the risks and disciplines of

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Overview

Dogfight examines the intense rivalry of the past two decades between the European Airbus consortium and the major U.S. aircraft manufacturers, Boeing and McDonnell Douglas. From the Americans' point of view, Airbus has been heavily subsidized by its supporting governments—indeed nearly nationalized—and not exposed to the risks and disciplines of the market place. From the European perspective, Airbus has been a standard-bearer for European technological, manufacturing, and marketing prowess in the face of historical American industrial domination. This dispute has spilled over the bounds of the purely commercial and become a serious transatlantic trade issue.

Although there has been a certain amount of admiring writing about Airbus in Europe, there has been no previous attempt to weigh the issues even-handedly by exploring them on both sides of the Atlantic. Dogfight examines the roots of the conflict in the middle sixties and carries the story forward to the tentative agreement on some of the outstanding issues reached by the U.S. administration and the European Commission in the spring of 1992. In placing the controversy in its political and international context, the author has had access to many of the key players in the industry in both Europe and the United States and has interviewed a large number of politicians, officials, and senior airline and aircraft executives.

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Product Details

ISBN-13:
9780275942786
Publisher:
ABC-CLIO, Incorporated
Publication date:
10/23/1992
Pages:
342
Product dimensions:
6.14(w) x 9.21(h) x 0.81(d)

Table of Contents

Preface

Prologue

Believing the Impossible

A Certain Idea of France

The Unwanted Mousetrap

Perfidious Albion's Second Thoughts

Let's Get Organized

Challenge and Response

The Public Trough

The Kettle and the Earthen Pot

Pizzazz in the Market Place

Words and Opportunities

The Faro Table of Governments

Four Wise Men

Vox Populi

Compromise and Barter

Bibliography

Index

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