Doing Business in China / Edition 2

Doing Business in China / Edition 2

3.0 1
by Deqiang Zou, Tim Ambler, Morgen Witzel
     
 

ISBN-10: 0415310156

ISBN-13: 9780415310154

Pub. Date: 12/19/2003

Publisher: Taylor & Francis

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.  See more details below

Overview

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Product Details

ISBN-13:
9780415310154
Publisher:
Taylor & Francis
Publication date:
12/19/2003
Edition description:
REV
Pages:
288
Product dimensions:
5.50(w) x 8.40(h) x 0.60(d)

Table of Contents

Foreword
Acknowledgements
Introduction1
1The road to Cathay15
2Through a glass darkly: China from a Western perspective36
3The furniture of the mind68
4Relationships and regulations96
An ethical interlude121
5Creating harmony: alternative venture formats in the PRC131
6The marketing mix151
7The marketing process176
8Rightness and correct form: the yi and li of relationships in China190
9Doing business with the sojourners: the overseas Chinese communities209
10China and the world232
11Western and Chinese commercial thinking239
Notes252
Bibliography257
Index266

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Doing Business in China 3 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago