Doing Business in China / Edition 2

Doing Business in China / Edition 2

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by Deqiang Zou, Tim Ambler, Morgen Witzel
     
 

Having joined the World Trade Organisation (WTO) in 2002, China is now officially fully open for business and may soon be the biggest economy in the world. No one in, or embarking upon, a managerial career can afford to ignore a market that comprises one-fifth of the world's population. Doing Business in China is essential reading for the manager or firm setting up a… See more details below

Overview

Having joined the World Trade Organisation (WTO) in 2002, China is now officially fully open for business and may soon be the biggest economy in the world. No one in, or embarking upon, a managerial career can afford to ignore a market that comprises one-fifth of the world's population. Doing Business in China is essential reading for the manager or firm setting up a business for the first time in this vital and complex market. Aimed specifically at Western and non-Chinese businesses and managers, this book offers a general framework for understanding Chinese business culture along with guidelines for acquiring further knowledge on China. Doing Business in China is a practical guide to business practices, market conditions, negotiations, organisations, networks and the business environment in China. Alongside summaries of theoretical research, the book provides a perceptual toolkit which will enable the businessperson or student to do business in China and apply that knowledge back in the West.

Building on the strengths of the first edition, this new second edition is fully updated to include new case studies as well as discussion of China's entry into the WTO. It is an invaluable resource for students of international business and management and practitioners alike.

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Product Details

ISBN-13:
9780415310154
Publisher:
Taylor & Francis
Publication date:
12/19/2003
Edition description:
REV
Pages:
288
Product dimensions:
5.50(w) x 8.40(h) x 0.60(d)

Table of Contents

Foreword
Acknowledgements
Introduction1
1The road to Cathay15
2Through a glass darkly: China from a Western perspective36
3The furniture of the mind68
4Relationships and regulations96
An ethical interlude121
5Creating harmony: alternative venture formats in the PRC131
6The marketing mix151
7The marketing process176
8Rightness and correct form: the yi and li of relationships in China190
9Doing business with the sojourners: the overseas Chinese communities209
10China and the world232
11Western and Chinese commercial thinking239
Notes252
Bibliography257
Index266

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