Doing Business In China / Edition 2

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Overview

Having joined the World Trade Organisation (WTO) in 2002, China is now officially fully open for business and may soon be the biggest economy in the world. No one in, or embarking upon, a managerial career can afford to ignore a market that comprises one-fifth of the world's population. Doing Business in China is essential reading for the manager or firm setting up a business for the first time in this vital and complex market. Aimed specifically at Western and non-Chinese businesses and managers, this book offers a general framework for understanding Chinese business culture along with guidelines for acquiring further knowledge on China. Doing Business in China is a practical guide to business practices, market conditions, negotiations, organisations, networks and the business environment in China. Alongside summaries of theoretical research, the book provides a perceptual toolkit which will enable the businessperson or student to do business in China and apply that knowledge back in the West.

Building on the strengths of the first edition, this new second edition is fully updated to include new case studies as well as discussion of China's entry into the WTO. It is an invaluable resource for students of international business and management and practitioners alike.

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Product Details

  • ISBN-13: 9780415310147
  • Publisher: Routledge Curzon
  • Publication date: 11/6/2003
  • Edition description: Revised
  • Edition number: 2
  • Pages: 292
  • Lexile: 1230L (what's this?)
  • Product dimensions: 0.81 (w) x 8.50 (h) x 5.50 (d)

Meet the Author

Tim Ambler is Senior Fellow at the London Business School.

Morgen Witzel is Honourary Senior Fellow at the School of Business and Economics, University of Exeter, and editor-in chief of Corporate Finance Review.

Chao Xi is Assistant Professor at the Faculty of Law, the Chinese University of Hong Kong.

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Table of Contents

Foreword
Acknowledgements
Introduction 1
1 The road to Cathay 15
2 Through a glass darkly: China from a Western perspective 36
3 The furniture of the mind 68
4 Relationships and regulations 96
An ethical interlude 121
5 Creating harmony: alternative venture formats in the PRC 131
6 The marketing mix 151
7 The marketing process 176
8 Rightness and correct form: the yi and li of relationships in China 190
9 Doing business with the sojourners: the overseas Chinese communities 209
10 China and the world 232
11 Western and Chinese commercial thinking 239
Notes 252
Bibliography 257
Index 266
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