Doing Business in Emerging Markets : Entry and Negotiation Strategies / Edition 1

Doing Business in Emerging Markets : Entry and Negotiation Strategies / Edition 1

by Pervez N. Ghauri, Milind R. Agarwal, S.Tamer Cavusgil
     
 

ISBN-10: 0761913750

ISBN-13: 9780761913757

Pub. Date: 01/28/2002

Publisher: SAGE Publications

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important

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Overview

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.

Product Details

ISBN-13:
9780761913757
Publisher:
SAGE Publications
Publication date:
01/28/2002
Edition description:
Older Edition
Pages:
320
Product dimensions:
5.90(w) x 9.10(h) x 0.70(d)

Table of Contents

About the Authors List of Exhibits Preface Chapter 1 Why Look at Emerging Economies?
Chapter 2 Emerging Market Potential Chapter 3 Internationalization as a Business Strategy Chapter 4 Export Marketing To and Sourcing in Emerging Economies Chapter 5 Entry Strategies for Emerging Markets Chapter 6 Developing and Managing Relationships in Emerging Markets Chapter 7 Negotiation Process and Strategies for Emerging Markets Chapter 8 Emerging Markets of Asia Chapter 9 Emerging Markets of Eastern Europe Chapter 10 Emerging Markets of Latin America, South Africa, and Turkey Chapter 11 Conclusions: Some Guidelines for Doing Business in Emerging Markets References

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