Doing Business In Emerging Marketsby S. Tamer Cavusgil, Milind R. Agarwal, S.Tamer Cavusgil
Pub. Date: 07/01/2002
Publisher: SAGE Publications
There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task. Doing Business… See more details below
There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task. Doing Business in Emerging Markets: Entry and Negotiations is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging Features/Benefits Many American business students still consider foreign markets as undeveloped, uninteresting, and remote. This book will provide them with reasons and methods to enter these markets and develop them profitably. reasons why a western firm should be interested in emerging markets; advances in information technology that have an impact on international business; methods for deciding which entry strategy is best for new markets; how western firms can manage relationships with foreign customers, governments, and suppliers; how to select foreign distributors and freight forwarders.
- SAGE Publications
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- Product dimensions:
- 6.00(w) x 9.00(h) x 0.88(d)
Table of Contents
About the Authors List of Exhibits Preface Chapter 1 Why Look at Emerging Economies?
Chapter 2 Emerging Market Potential Chapter 3 Internationalization as a Business Strategy Chapter 4 Export Marketing To and Sourcing in Emerging Economies Chapter 5 Entry Strategies for Emerging Markets Chapter 6 Developing and Managing Relationships in Emerging Markets Chapter 7 Negotiation Process and Strategies for Emerging Markets Chapter 8 Emerging Markets of Asia Chapter 9 Emerging Markets of Eastern Europe Chapter 10 Emerging Markets of Latin America, South Africa, and Turkey Chapter 11 Conclusions: Some Guidelines for Doing Business in Emerging Markets References
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