Doing Business In Emerging Markets

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There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task. Doing Business in Emerging Markets: Entry and Negotiations is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging Features/Benefits Many American business students still consider foreign markets as undeveloped, uninteresting, and remote. This book will provide them with reasons and methods to enter these markets and develop them profitably. reasons why a western firm should be interested in emerging markets; advances in information technology that have an impact on international business; methods for deciding which entry strategy is best for new markets; how western firms can manage relationships with foreign customers, governments, and suppliers; how to select foreign distributors and freight forwarders.

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Product Details

  • ISBN-13: 9780761913740
  • Publisher: SAGE Publications
  • Publication date: 7/1/2002
  • Pages: 320
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.88 (d)

Meet the Author

Professor Cavisgil’s teaching, research and administrative activities have focused on international business and marketing. His specific interests include the internationalization of the firm, global marketing strategy and internationalization of business education. In recent years, he has focused on the research development of computerized decision support systems for international business executives. Best known among these tools is CORE – a computer program for assessment of COmpany Readiness to Export.

Cavusgil has authored more than a dozen books and over one hundred refereed journal articles. His work is among the most cited contributions in international marketing. He is the founding editor of the Journal of International Marketing now published by the American Marketing Association, and Advances in International Marketing published by JAI Press, Inc. He serves on the editorial review boards of a dozen professional journals, including the Journal of Marketing and Journal of International Business Studies. Professor Cavusgil has been a member of Michigan State University’s business research team since 1987.

Professor Pervez N Ghauri

Pervez completed his Ph D at Uppsala University in Sweden where he also taught for some years. At present he is Professor of International Business at King’s College London. He is a Fellow of European International Business Academy. Recently, he was awarded an honorary Doctorate by Turku School of Economics and Management, Finland. Pervez has published 25 books and numerous articles. He consults and offers training programmes to a number of organisations such as; BP, Airbus Industries and Ericsson. He is Editor in Chief for International Business Review and Editor (Europe) for the Journal of World Business.

Milind R. Agarwal, B.Engg. (Electronics & Communication), MBA (Logistics/Procurement), Michigan State University, 1994, is the founder President and CEO of Logistics Corporation of India, Ltd., based in Mumbai, India. During his studies at Michigan State University, he worked as a graduate research assistant for the Center for International Business Education and Research. He is a Certified Internal Quality Auditor for ISO 9000:2001. He is an active member of various trade bodies and associations of India. He is also a Visiting Professor at various management institutes in Mumbai. He is currently pursuing doctoral (Ph D) studies in Philosophy of Management at the University of Mumbai, India. He can be reached at email:

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Table of Contents

About the Authors List of Exhibits Preface Chapter 1 Why Look at Emerging Economies?
Chapter 2 Emerging Market Potential Chapter 3 Internationalization as a Business Strategy Chapter 4 Export Marketing To and Sourcing in Emerging Economies Chapter 5 Entry Strategies for Emerging Markets Chapter 6 Developing and Managing Relationships in Emerging Markets Chapter 7 Negotiation Process and Strategies for Emerging Markets Chapter 8 Emerging Markets of Asia Chapter 9 Emerging Markets of Eastern Europe Chapter 10 Emerging Markets of Latin America, South Africa, and Turkey Chapter 11 Conclusions: Some Guidelines for Doing Business in Emerging Markets References

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