Doing Business in Emerging Markets / Edition 2

Doing Business in Emerging Markets / Edition 2

by S Tamer Cavusgil, Pervez N. Ghauri, Ayse A Akcal
     
 

ISBN-10: 1849201536

ISBN-13: 9781849201537

Pub. Date: 11/29/2012

Publisher: SAGE Publications

The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging

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Overview

The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.

Product Details

ISBN-13:
9781849201537
Publisher:
SAGE Publications
Publication date:
11/29/2012
Edition description:
Second Edition
Pages:
416
Product dimensions:
6.50(w) x 9.60(h) x 1.10(d)

Table of Contents

An Overview of Emerging Markets
Political, Legal and Cultural Framework in Emerging Markets
Economic Environment in Emerging Markets
Opportunities and Trends in Emerging Markets
Companies From Emerging Markets
Analysis of Selected Emerging Markets
Entry Modes and Strategies
The Negotiation Process and Strategies in International Business
Negotiations and Building Relationships in Emerging Markets
Assessing Risks and Opportunities in Emerging Markets

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